中国传统体育文化对外传播反思与对策  

Refl ection and Countermeasures on the International Communication of Chinese Traditional Sports Culture

作　　者：杨静[1] 张珍[1] YANG Jing;ZHANG Zhen(Capital University of Physical Education and Sports,Beijing 100191,China)

机构地区：[1]首都体育学院,北京100191

出　　处：《体育文化导刊》2021年第6期48-54,共7页Sports Culture Guide

基　　金：国家体育总局决策咨询研究项目(一般项目)(2019063)。

摘　　要：运用文献资料等方法,研究中国传统体育文化对外传播现状,对其进行反思并提出对策。传播现状:以孔子学院课堂为代表的文化教育传播;以国际联合会为代表的项目协会传播;以海外华人华侨为代表的个体传播;以影视作品为代表的艺术传播。反思传播存在的不足:文化的自觉性不足;传统体育的文化价值挖掘不足;传播渠道间协同不足。提出传播对策:传播者方面通识教育与精专培养并重;传播内容方面“包容”与“独特”并举;传播渠道方面优势资源的互动与整合;传播受众方面兼顾受众群体的多样性;传播效果方面完善效果反馈与评价机制。By using the method of literature review,this paper studied the current situation of the international communication of Chinese traditional sports culture,and put forward countermeasures after reflection.There are several communication modes such as cultural and educational communication represented by Confucius Institute classroom,project association communication represented by the International Federation,individual communication represented by overseas Chinese,and artistic communication represented by fi lm and television works.The paper concludes some shortcomings of communication such as the lack of cultural consciousness in the communication process,the cultural value of traditional sports not explored enough,insuffi cient coordination among communication channels.Communication countermeasures:We should pay equal attention to general education and professional training for communicators,attach importance to both"inclusive"and"unique"content,promote the interaction and integration of advantageous resources in communication channels,take into account the diversity of practitioners groups,and improve the eff ect feedback and evaluation mechanism.

关 键 词：群众体育 中国传统文化 对外传播 反思 

分 类 号：G206[文化科学—传播学] G812