旅游凝视视角下戏曲文化传承与发展的政策文本分析--以江苏省为中心  

Analysis on the Inheritance and Development Policy Text of Opera Culture from the Perspective of Tourism Gaze--Investigation with Jiangsu Province as the Center

作　　者：朱锦程 ZHU Jin-cheng

机构地区：[1]江苏师范大学历史文化与旅游学院,江苏徐州221116

出　　处：《江苏师范大学学报（哲学社会科学版）》2021年第5期34-51,123,共19页Journal of Jiangsu Normal University：Philosophy and Social Sciences Edition

基　　金：2017年度江苏省社科基金项目(项目编号:176LD-005)阶段性研究成果。

摘　　要：戏曲文化传承和发展是弘扬中华优秀传统戏曲文化、创新戏曲文化发展模式、打造新兴戏曲文化产业的重要议题和话语领域。基于旅游凝视的视角,运用政策文本分析法等社会学研究方法,从社会学和旅游学跨学科交叉的旅游社会学场域研究戏曲文化传承与发展的政策文本内容、相关对策建议和江苏戏曲文化传承与发展模式等核心问题,进而提出以下对策建议:一是基于旅游凝视考虑,应加大江苏戏曲文化传承与发展的政策工具支持力度;二是控制环境型政策工具,扩大江苏戏曲文化的供给型和需求型政策工具;三是加大需求型政策工具供给,满足游客的“旅游凝视”文化消费需求;四是江苏戏曲演出是旅游凝视本真性获得的核心要素,理应给予政策工具支持。旅游凝视视角下江苏戏曲文化传承与发展的模式主要有以下几种:一是戏曲动漫与旅游参与式互动模式;二是戏曲创新与旅游产品研发结合模式;三是戏曲演出项目与游客体验模式;四是戏曲文创产品和文旅消费结合模式。The inheritance and development of opera culture are the important topic and discourse field to carry forward the excellent traditional Chinese opera culture,innovate the development mode of opera culture,and create the emerging opera culture industry.From the perspective of tourism gaze,this paper studies the core issues such as the policy text content,relevant countermeasures and suggestions and the inheritance and development mode of Jiangsu opera culture in the interdisciplinary tourism sociology field of sociology and tourism through using sociological research methods such as policy text analysis,and puts forward the following countermeasures and suggestions:Firstly,we should strengthen the policy tool support for the inheritance and development of Jiangsu opera culture in view of tourism gaze;secondly,control the environmental policy tools,and expand the supply and demand policy tools of Jiangsu opera culture;thirdly,increase the supply of demand-oriented policy tools to meet the cultural consumption demand of"tourism gaze"of tourists;fourthly,Jiangsu opera performance is the core element to obtain the authenticity of tourism gaze,which should be supported by policy tools.From the perspective of tourism gaze,the modes of inheritance and development of Jiangsu opera culture are as follows:Firstly,the interactive mode of opera animation and tourism;secondly,the combination mode of opera innovation and tourism product R&D;thirdly,opera performance projects and tourist experience mode;fourthly,the combination mode of opera cultural and creative products and cultural and tourism consumption.This study helps to provide some new ideas and thoughts for the inheritance and development of opera culture from an interdisciplinary perspective.

关 键 词：旅游凝视理论 旅游社会学 政策文本分析 江苏戏曲文化 

分 类 号：G124[文化科学]