互联网+背景下的汽车营销策略研究  

Research on Automobile Marketing Strategy under the Background of Internet+

作　　者：彭桂枝[1] 范祖庆 谢锦益 PENG Gui-zhi;FAN Zu-qing;XIE Jin-yi(Jiangyin Polytechnic College Mechanical and Electrical Engineering,Jiangyin 214405,China)

机构地区：[1]江阴职业技术学院机电工程系,江阴214405

出　　处：《内燃机与配件》2021年第21期186-187,共2页Internal Combustion Engine & Parts

基　　金：2021年江苏省大学生创新创业训练项目,“互联网+”背景下的汽车营销策略研究(项目编号:202113137002Y)。

摘　　要：随着我国经济的飞速发展,汽车工业在飞速发展,带动汽车营销格局日新月异。传统的线下汽车营销模式已经无法满足当今社会消费者的多样化需求。本文分析了汽车营销模式的发展与现状,指出互联网+背景下的汽车营销新挑战,探讨互联网+背景下的汽车营销新策略。With the rapid development of China's economy,the automobile industry is developing rapidly,driving the automobile marketing pattern to change with each passing day.The traditional offline car marketing model cannot meet the diverse needs of consumers in today's society.This article analyzes the current situation of the development of the automobile marketing model,points out the new challenges of automobile marketing in the context of Internet+,and discusses the new strategies of automobile marketing in the context of Internet+.

关 键 词：互联网+ 汽车营销 营销策略 

分 类 号：U472.43[机械工程—车辆工程] F713.36[交通运输工程—载运工具运用工程]