政府与市场视角下我国老年体育产业现状审视  

An Examination of the Current Situation of the Sports Industry for the Elderly in China from the Perspective of Government and Market

作　　者：陈日升[1] CHENG Risheng(School of Physical Education, Shaoyang University, Shaoyang 422000, China)

机构地区：[1]邵阳学院体育学院,湖南邵阳422000

出　　处：《邵阳学院学报（社会科学版）》2021年第5期105-109,共5页Journal of Shaoyang University:Social Science Edition

基　　金：湖南省全民健身服务体系建设研究基地资助项目(湘哲社领〔2010〕14)。

摘　　要：政府与市场是市场经济条件下资源配置的基础性力量,政府引导和市场推动是老年体育产业发展的双重依赖。政府引导与市场推动的非协调运行,导致我国老年体育产业的发展出现困境。正确审视我国老年体育产业发展的困境,直面政府引导与市场推动协调运行的现实挑战,构建老年体育产业发展的科学目标、思路与策略,是推动老年体育产业发展的根本策略,有助于我国老年体育产业的改革发展。Government and market are the basic forces of resource allocation under market economy,and government guidance and market promotion are the dual forces to push forward the development of the sports industry for the elderly.The inharmonious operation of government guidance and market promotion has brought about the predicament of the development of the sports industry for the elderly in China.The fundamental strategy to promote the development of the sports industry for the elderly is to correctly examine the difficulties and face the realistic challenges to the coordinated operation between government guidance and market promotion,and formulate scientific goals,ideas and strategies.It is conducive to the reform and development of the sports industry for the elderly in China.

关 键 词：老年体育产业 困境 政府引导 市场推动 

分 类 号：G812.48[文化科学—体育学]