数字经济时代武汉“云旅游”与线下旅游的融合发展  

The Integrated Development of Wuhan"cloud tourism"and Offline Tourism in the Digital Economy Era

作　　者：李翠军[1] 熊莉[2] LI Cuijun;XIONG Li

机构地区：[1]武汉市社会科学院区域经济研究所 [2]武汉市社会科学院社会学研究所,湖北武汉430019

出　　处：《决策与信息》2021年第11期45-50,共6页Decision & Information

摘　　要：“云旅游”是基于数字化的一种旅游新业态、新体验、新服务,是对线下旅游的线上营销、拓展和补充。在快速发展过程中,武汉“云旅游”存在旅游企业数字化程度参差不齐、数字化服务能力不强、复合型人才缺乏等问题。武汉应从依托数字技术提升文旅品牌、打造文旅精品,加大政策支持力度助推文旅企业数字化转型,提升文旅企业数字化服务能力,通过“云旅游”,做好线下旅游的线上宣传等几个方面来助推“云旅游”与线下旅游的融合发展。"Cloud tourism"is a new tourism business format,new experience and new service based on digitalization,and it is the online marketing,expansion and supplement of offline tourism.In the process of rapid development,Wuhan"cloud tourism"has problems such as uneven digitalization of tourism enterprises,weak digital service capabilities,and lack of compound talents.Wuhan should rely on digital technology to enhance its cultural tourism brand,create cultural tourism boutiques,increase policy support to promote the digital transformation of cultural tourism companies,enhance the digital service capabilities of cultural tourism companies,and do a good job of offline tourism through“cloud tourism”.Propaganda and other aspects to promote the integrated development of"cloud tourism"and offline tourism.

关 键 词：数字经济 云经济 云旅游 线下旅游 

分 类 号：F59[经济管理—旅游管理]