大数据条件下的符号学应用  

Semiotics application under the condition of big data

作　　者：李思屈[1] LI Siqu(School of Media and International Culture,Zhejiang University,Hangzhou,310058)

机构地区：[1]浙江大学传媒与国际文化学院,浙江杭州310058

出　　处：《南京邮电大学学报（社会科学版）》2021年第4期22-30,共9页Journal of Nanjing University of Posts and Telecommunications(Social Science Edition)

基　　金：中央高校基本科研业务费专项资金资助。

摘　　要：大数据条件下符号学有广阔的应用前景。从问题意识、符号智慧、符号逻辑、文脉分析四个方面,论述了基于互联网的"现实-符号世界"与"镜像符号世界"双重社会景观及其价值传播的问题,说明对此类问题的深入研究需要具有符号学的视野。只有在思维方式上完成从事实到符号的思维转换,养成符号学智慧,才能更好地借助大数据技术,对互动仪式链及其符号的情感能量问题、文脉分析、符号底层逻辑等前沿问题展开深入研究。Under the condition of big data, semiotics has broad application prospects. From the four aspects of problem consciousness, symbolic wisdom, symbolic logic and context analysis, this paper discusses the dual social landscape and its value dissemination of "reality-symbolic world" and "mirror symbolic world" based on the internet, and indicates that the in-depth study of such problems needs a perspective of semiotics. Only by completing the thinking transformation from fact to symbol and cultivating the wisdom of semiotics, can we make better use of big data technology to conduct in-depth research on the emotional energy of interactive ritual chain and its symbols, context analysis, underlying logic of symbols and other frontier issues.

关 键 词：大数据 符号学 符号逻辑 文脉 

分 类 号：G112[文化科学]