基于电子商务环境下的企业经管创新方法初探  

A Preliminary Study on the Innovation Method of Business Administration Based on the E-commerce Environment

作　　者：陈层 CHEN Ceng(Guangdong Machinery Technician College)

机构地区：[1]广东省机械技师学院

出　　处：《商展经济》2021年第20期34-36,共3页Trade Fair Economy

摘　　要：近年来,电子商务在人们的生活以及工作中发挥着越来越重要的作用,企业也不例外,在经营过程中对电子商务的依赖程度越来越大。由此可见,电子商务在推动企业发展的过程中发挥着不可替代的作用,能够有效提升企业的经济管理水平,促进企业获得更高的收益。因此,本文将在电子商务的背景下对企业经营管理的创新方法进行研究,探讨我国电子商务的发展现状,并提出在电子商务环境下如何促进企业的经管创新,以期能够为这一方面的工作提供更多的依据。In recent years, e-commerce has played an increasingly important role in people’s lives and work, with no exception to the enterprises, whose operation and development are increasingly depending on e-commerce. It can be seen that e-commerce plays an irreplaceable role in promoting the development of enterprises, which can effectively improve the level of economic management of enterprises, and thereby promote enterprises to obtain higher returns. Therefore,this article aims to explore several innovative methods of business administration in the context of e-commerce based on the current status of e-commerce in China. And then it discusses how to promote business administration innovation in the context of e-commerce, so as to provide several theoretical bases for future work related to business administration.

关 键 词：电子商务环境 发展现状 传统营销渠道 企业经管 创新方法 

分 类 号：F724.6[经济管理—产业经济]