疫情防控常态化条件下辽宁省旅游需求调查分析  

Investigation and Analysis of Tourism Demand in Liaoning Province under Normalized Epidemic Prevention and Control

作　　者：曹美辰 宋书楠[1] 宋梦影 CAO Mei-chen;SONG Shu-nan;SONG Meng-ying(College of History,Culture and Tourism,Liaoning Normal University,Dalian 116081,China)

机构地区：[1]辽宁师范大学历史文化旅游学院,辽宁大连116081

出　　处：《辽东学院学报（社会科学版）》2021年第5期43-48,共6页Journal of Liaodong University：Social Science Edition

基　　金：2020年度辽宁省党外知识分子建言献策立项课题“后疫情时代辽宁省旅游业的发展策略与政策建议”(L2020JY011)。

摘　　要：为推动疫情防控常态化条件下辽宁省旅游高质量发展,采用调查问卷的方法,对辽宁省居民的旅游需求状况进行调查,判断旅游需求的变化与发展趋势。结果表明:未来一年,辽宁省居民更加关注出行安全及价格费用,倾向于休闲度假类旅游产品,较疫情前相比更注重健康类型旅游;自驾游的出行方式和自助游的组织方式得到广泛关注。基于以上结论,提出加强旅游地安全与卫生监管、推出符合新消费需求的产品以及创新旅游产品与宣传模式等建议,助力辽宁省旅游产业的振兴和升级,实现高质量发展。In order to promote the high-quality development of tourism industry in Liaoning Province under the normalization of epidemic prevention and control,the tourism demand of residents in Liaoning Province was investigated by questionnaire to determine the change and development trend of tourism demand.The results show that in the next year,residents in Liaoning Province pay more attention to travel safety and costs,tend to leisure vacation tourism products,and are more fond of to health tourism than before the epidemic.The travel mode of self-driving tour and the organization mode of self-help tour have been widely concerned.Therefore,it is necessary to strengthen the safety and health supervision of tourism destinations,introduce products that meet the new consumption demand and innovate tourism products and publicity modes,so as to help the revitalization and upgrading and achieve high-quality development of tourism industry in Liaoning Province.

关 键 词：旅游需求 旅游业 疫情防控常态化 辽宁 

分 类 号：F592.7[经济管理—旅游管理]