浅析S银行武汉分行个人理财产品营销策略  

Analysis of the personal banking product marketing strategy of S bank Wuhan branch

作　　者：李旖秋 Li Yiqiu(School of Marxism,Yunnan Agricultural University,Kunming,Yunnan,650201)

机构地区：[1]云南农业大学马克思主义学院,云南昆明650201

出　　处：《市场周刊》2021年第10期79-80,149,共3页Market Weekly

摘　　要：随着我国国民经济的快速发展,我国人均收入水平不断提高,居民财富也在不断积累,带动了个人理财需求的发展。目前,我国各大银行亟须对现有的传统理财产品进行多元化的开发和升级,以适应我国众多个人投资者的投资需求。然而现在我国各大银行个人理财产品的发展还存在着一定的问题。此文主要分析了我国S银行武汉分行个人理财的情况以及个人理财产品营销中出现的问题和风险,并提出了合理的解决对策。With the rapid development of the national economy,the level of per capita income in China has been increasing,and the residents'wealth is also continuously accumulating,which has led to the development of personal financial needs.At present,China's major banks need to diversify and upgrade the existing traditional wealth management products to meet the investment needs of many individual investors.However,there are still some problems in the development of personal financial products of China's major banks.This paper mainly analyzes the situation of personal financial planning of Wuhan branch of S Bank in China,as well as the problems and risks in the marketing of personal financial planning products,and puts forward reasonable countermeasures.

关 键 词：S银行武汉分行 个人理财产品 营销策略 

分 类 号：F832.2[经济管理—金融学]