微博气象信息服务的现状及策略:以中央气象台官方微博为例  

Current situation and strategy of microblog meteorological information service:Taking official microblog of the National Meteorological Centre as an example

作　　者：孔祥一 张立生 杨琨 KONG Xiangyi;ZHANG Lisheng;YANG Kun(National Meteorological Centre,Beijing 100081,China)

机构地区：[1]国家气象中心,北京100081

出　　处：《海洋气象学报》2021年第3期94-101,共8页Journal of Marine Meteorology

基　　金：国家气象中心青年基金项目(Q202018)。

摘　　要：公共气象服务是气象服务工作的重要组成部分,而伴随着互联网和新媒体的不断发展,微博成为了最亲民的公共气象服务方式之一,在日常的气象信息服务中发挥着举足轻重的作用。通过对中央气象台官方微博的粉丝数据和2016—2018年热点微博特性进行分析,挖掘用户和热点微博之间的关系,并结合业务实际和未来发展,探究气象服务微博的制作技巧,提出改进措施,旨在增强业务人员对微博传播机制和引导策略的理解,扩大中央气象台官方微博的品牌影响力,推动气象服务事业发展。Public meteorological service is an important part of meteorological service.With the continuous development of the Internet and new media,microblog becomes one of the most accessible means of public meteorological service,and plays an important role in daily meteorological information services.Based on the analysis of the followers data from the official microblog of the National Meteorological Centre and the characteristics of hot microblogs from 2016 to 2018,the association between users and hot microblog is excavated.With regards to practical application and future development of meteorological service,this paper explores the skills of meteorological service microblog,and puts forward the improvement measures,aiming to help meteorological personnel understand better the microblog communication mechanism and its guidance strategy,expand the brand influence of the National Meteorological Centre s official microblog,and promote the development of meteorological service.

关 键 词：公共气象服务 微博 中央气象台 

分 类 号：P49[天文地球—大气科学及气象学]