基于因子分析的南阳卧龙岗智慧文化景区建设研究  

RESEARCH ON CONSTRUCTION OF NANYANG WOLLONGGANG SCENIC AREA BASED ON FACTOR ANALYSIS

作　　者：李玉 LI Yu(Nanyang Institute of Technology,Nanyang 473004,China)

机构地区：[1]南阳理工学院,河南南阳473004

出　　处：《南阳理工学院学报》2021年第4期94-98,共5页Journal of Nanyang Institute of Technology

摘　　要：近年来卧龙岗景区积极推动智慧旅游建设、丰富文化旅游项目。本研究从文化旅游和智慧景区建设角度出发,以游客感知为视角,建立对南阳卧龙岗景区智慧文化建设的评价指标体系,利用因子分析法对指标进行定量分析,提取出“文化资源与价值”和“智慧建设与服务”两个公因子,同时通过游客满意度调研,分析该景区智慧文化建设过程中存在的问题,进而提出相应解决对策。In recent years,Wollongong Scenic area has actively promoted the construction of smart tourism and rich cultural tourism projects.This study from the perspective of cultural tourism and scenic construction wisdom,in the perspective of tourists,establish the cultural construction of the nanyang wollongong scenic spot wisdom of evaluation index system,using the factor analysis to quantitative analysis of indicators,to extract the"cultural resources and value"and"wisdom construction and services"two common factor,at the same time through the visitors'satisfaction survey,This paper analyzes the problems existing in the construction of wisdom culture in the scenic spot and puts forward corresponding solutions.

关 键 词：卧龙岗景区 智慧文化景区建设 评价指标体系 游客感知视角 

分 类 号：G127[文化科学] F592[经济管理—旅游管理]