后疫情时代我国电竞运动产业发展趋势与推进思路  

My Country's e-Sports Industry Development Trend and Promotion Ideas in the Post-Epidemic Era

作　　者：李健[1] 范安辉[1] 谭建辉 郝宗继 任重宇 LI Jian;FAN An-hui;TAN Jian-hui;HAO Zong-ji;REN Chong-yu(School of Physical Education, Southwest University, Chongqing 400715, China;Chongqing Liangjiang Yucai Middle School, Chongqing 401122, China)

机构地区：[1]西南大学体育学院,重庆400715 [2]重庆市两江育才中学校,重庆401122

出　　处：《浙江体育科学》2021年第6期63-69,共7页Zhejiang Sport Science

基　　金：中央高校基本科研业余经费(SWU1909734);重庆市体育局科研立项(B2019005)。

摘　　要：采用文献资料法、数据统计法、逻辑分析法等方法,围绕后疫情时代我国电竞运动产业发展的基本内涵、现实困境、发展趋势与推进思路进行研究分析。研究认为,电竞运动产业是基于游戏又超越游戏,集科技、竞技、娱乐、社交于一身的拥有独特商业属性与用户价值的数字娱乐文化体育产业。面临的现实困境:人才匮乏,电竞从业人员紧缺;行业误解,社会大众认可度低;立法缺失,电竞行业市场混乱;收支失衡,职业战队运营困难;差距明显,对标电竞产业强国。后疫情时代,电竞产业的发展趋向电竞体育化、电竞技术化、电竞规范化、电竞全民化、电竞国际化和电竞市场化。由此,提出推进思路:电竞人才培养紧扣电竞发展需求;释放政策红利扶持电竞产业发展;完善电竞赛事体系打造电竞产业链;重视创新驱动电竞游戏研发;跨界融合“电竞+”书写新篇章。Using literature method,data statistics method,logical analysis method,and other methods,Research and analyze the primary connotation,realistic dilemma,development trend,and promotion ideas of the development of China e-sports sports industry in the post-epidemic era.Research believes that the e-sports sports industry is digital entertainment,cultural,and sports with unique commercial attributes and user values based on games and beyond games,integrating technology,competition,entertainment,and social interaction and facing real dilemmas:lack of talents,shortage of e-sports practitioners;industry misunderstandings,low public recognition;lack of legislation,market chaos in the e-sports industry;unbalanced revenue and expenditure,difficulty in operating professional teams;apparent gaps,and competition in the e-sports industry.In the post-epidemic era,the development of the e-sports industry tends to be sports-oriented,technological,standardized,universalized,internationalized,and market-oriented.As a result,the ideas for promotion put forward:e-sports talent training closely follows the development needs of e-sports;releases policy dividends to support the development of e-sports industry;perfects the e-sports system to build an e-sports industry chain;attaches importance to innovation to drive e-sports game research and development;cross-industry integration"E-sports+"to write a new chapter.

关 键 词：后疫情时代 体育产业 电子竞技产业 电竞运动产业 发展趋势 推进思路 

分 类 号：G80-05[文化科学—运动人体科学]