生态化协同治理:媒体深度融合发展的逻辑取向与创新应变  

In-Depth Media Convergence Driven by Ecological-Collaborative Governance:Logic and Innovative Adaptation

作　　者：权玺[1] QUAN Xi(School of Journalism and Communication,Lanzhou University,Lanzhou 730000,China)

机构地区：[1]兰州大学新闻与传播学院,甘肃兰州730000

出　　处：《编辑之友》2021年第10期43-48,共6页Editorial Friend

基　　金：教育部人文社会科学研究青年基金项目“主流媒体和商业平台深度融合发展的‘架构—治理’互锁机制研究”(21YJC860017);教育部社会科学基金项目“县级媒体融合与基层传播治理创新研究”(19XJA860001)。

摘　　要：媒体深度融合发展是一个动态演化过程,其目标指向多个复杂系统经由协同进化而形成的一个更高级的复杂适应性系统——全媒体生态系统。媒体融合过往历程中所遭遇的困境和迷思主要源于融合参与者个体、种群及群落在各自分散决策时的生态位冲突,而已取得的阶段性中间成果则得益于生态化协作过程中对于分布式创新的有序联动。因此,来自异质性多主体的生态化协作共治,通过明确起始条件和实施规则而成为解释并解决上述难题的逻辑取向。与此同时,媒体深度融合发展的生态化协同治理作用的发挥,需要与之相匹配的平台型模块系统架构以及能够生成演化势能的自组织协同学内部动力机制。The future in-depth media convergence is a dynamic evolutionary process,whose goal is to form a more advanced complex adaptive system—an all-media ecosystem developed through the co-evolution of multiple complex systems.The dilemma in the past of media convergence is mainly due to the niche conflicts of individual,population and community participants in the decentralized decision-making,while the phased intermediate achievements come from the orderly linkage of distributed innovation during the ecological cooperation.Therefore,eco-collaborative governance from heterogeneous stakeholders has become the core methodology by defining the condition and carrying out the rules.It should be noted that in order to be effective in the enabling role of the ecological collaborative governance,it is necessary to match the platform architecture with modularity and generate the dynamic mechanism from the self-organizing synergy.

关 键 词：媒体深度融合发展 全媒体生态系统 生态化协同治理 

分 类 号：G206[文化科学—传播学]