“大数据杀熟”视野下消费者权益保护研究  

Research on Consumer Rights Protection from the Perspective of “Big Data Killing”

作　　者：贺桂华[1] 尚玉萌 HE Gui-hua;SHANG Yu-meng(Chang’an University,College of Humanities,Xi’an 710061,China)

机构地区：[1]长安大学人文学院,西安710061

出　　处：《经济研究导刊》2021年第28期157-160,共4页Economic Research Guide

摘　　要：随着大数据、人工智能的发展,互联网商家通过大数据收集消费者的消费记录、消费喜好等信息,并对消费者进行区别定价。文旅部2020年10月1日起施行的《在线旅游经营服务管理暂行规定》(以下简称《暂行规定》)明令禁止“大数据杀熟”行为,对侵犯旅游者合法权益的乱象进行治理,但其适用范围仅限于文化旅游业。鉴于此,对于“大数据杀熟”下普遍存在的消费者权益保护问题,主要从法律规制、识别机制以及消费者个人数据保护等方面提出相关的保护路径。With the development of big data,artificial intelligence,Internet businesses by big data to collect the information such as consumer spending records,consumer preferences and prices for consumers the difference between,brigade headquarters come into force as of October 1,2020 of the interim provisions on the online travel business service management(hereinafter referred to as the“interim provisions”)banned kill cooked“big data”behavior,the governance of the chaotic behaviors infringing on lawful rights and interests of tourists,but its legal scope is limited to cultural tourism.As for the widespread protection of consumer rights and interests under“big data killing”,suggestions are mainly put forward from legal regulation,identification mechanism and protection of consumer personal data.

关 键 词：“大数据杀熟” 法律规制 识别机制 消费者权益保护 

分 类 号：D922.7[政治法律—法学]