旅游者时空行为模式与难忘旅游体验关系研究  

Research on the Relationship between Spatial-Temporal Behavior Patterns and Memorable Tourism Experiences

作　　者：梁嘉祺[1,2] 姜珊 陶犁 LIANG Jiaqi;JIANG Shan;TAO Li(College of Resource Environment and Tourism,Capital Normal University,Beijing 100048,China;Capital Research Institute of Tourism,Capital Normal University,Beijing 100048,China)

机构地区：[1]首都师范大学资源环境与旅游学院,北京100048 [2]首都师范大学首都旅游研究院,北京100048

出　　处：《旅游学刊》2021年第10期98-112,共15页Tourism Tribune

基　　金：国家自然科学基金项目“农业转移人口‘市民化机会’的测度方法与空间分异”(42071201);“空间生产视角下的北京外来人口的迁居模式与公共服务策略研究”(41701188);北京市社会科学基金项目“京郊旅游社区能力建设及提升路径”(19GLA004)、“流动人口住房分层的时空特征及政策启示”(19FXB024)共同资助。

摘　　要：旅行的"时空体验流"可以将体验的各个方面解构或表示为一系列"行为要素",同时个体难忘旅游体验会受到时空要素的影响。文章基于时间地理学理论,在时空行为上引入难忘旅游体验,探索旅游者时空行为模式与难忘旅游体验的关系以及时空要素的影响。通过现场收集GPS轨迹数据,并开展问卷调查,邀请天坛公园旅游者363人,有效样本174份;运用SPSS和ArcGIS分析,结果显示:首先,旅游者的时空行为模式差异体现在时空体验流中的空间移动、时间分配和停驻行为,并对应着不同的难忘旅游体验维度和强度;其次,高难忘旅游体验对应着旅游者非常投入、放松和有意义的体验特点,以及游览时间长、多停驻行为和节奏变化明显的时空行为模式,低难忘旅游体验反之;再次,旅游者对时空条件和约束的不同响应产生了对时空行为模式和难忘旅游体验的影响作用。该研究可为精细刻画旅游行为、准确把握旅游者体验的深层次需求、实现基于个体行为数据的旅游预测和结构化分类提供参考。Tourist behavior tightly couples with destination experiences and forms different travel paths.Different behavior patterns and destination characteristics influence the formation of memorable tourism experience(MTE).Remembered previous experience highly impacts tourists’ psychology and is one of the best predictors of further behavior,showing the significance of MTE.It is important to explore the interaction between individual experience psychology and destination environment at the moment when the MTE occurs.The "spatial-temporal experience flow" of travel can deconstruct or express all aspects of the experience as a series of "behavior elements",which could affect individual’s memorable tourism experience.Based on the theory of time geography,this paper introduced MTE into spatial-temporal behavior research area,and explore the relationship between spatial-temporal behavior patterns and MTE,as well as the influence of spatial-temporal factors.363 tourists from Temple of Heaven Park were invited to use GPS tracking their motion and fill out questionnaires,and 174 samples were usable.ArcGIS and SPSS analysis were conducted and the results showed that:First,the different tourists’ spatial-temporal patterns were embodied in the spatial motion,time allocation and stay behavior in the spatial-temporal experience flow,and linked in specific MTE dimensions and degree.Specifically,there are three patterns emerged from respondents’ spatial-temporal behavior in the Temple of Heaven,and tourists intensively agglomerated in the "central axis" section and core attraction section,and with different MTE characteristics.Second,tourist group in high MTE degree showed MTE dimensions of involvement,refreshment and meaningfulness,and their spatial-temporal behavior pattern were longtime visit duration,more stay behavior and distinctive behavior rhythm.Third,different spatial-temporal factors of destination impact respondents’ spatial-temporal behavior and MTE.Under the condition of low time-constraint,tourists tend to exp

关 键 词：时空行为 难忘旅游体验 GIS可视化 天坛公园 时空体验流 

分 类 号：F59[经济管理—旅游管理]