浅析商业经济下的广告营销策划  

Analysis on the Advertising Marketing Plan under the Commercial Economy

作　　者：段彦辉 DUAN Yan-hui(Luohe Vocational and Technical College,Luohe 462000,Henan,China)

机构地区：[1]漯河职业技术学院,河南漯河462000

出　　处：《江苏商论》2021年第11期15-18,共4页Jiangsu Commercial Forum

基　　金：华南理工大学访问学者研究成果。

摘　　要：本文主要以商业经济下的广告营销策划为重点进行阐述,结合目前商业经济发展的趋势为依据,首先分析广告营销策划概述,包括商业广告营销策划的基本含义、商业广告营销策划的现状。其次阐述商业广告的具体定位,再次从脱去广告味、创造想象空间、大写意的策划理念、基础印象、追求名牌与实惠几个方面深入说明并探讨商业经济下的广告营销策划具体思路。最后讲述商业经济下的广告营销策划思考,进一步提高商业经济下的广告营销策划效率,旨意在为相关研究提供参考资料。This article mainly focuses on the advertising and marketing planning under the commercial economy,combined with the current commercial economic development trend as a basis,first analyzes the overview of advertising marketing planning,including the basic meaning of commercial advertising marketing planning,and the status quo of commercial advertising marketing planning.Secondly,it elaborates on the specific positioning of commercial advertising,once again from the perspectives of removing the taste of advertising,creating imagination,freehand planning concepts,basic impressions,pursuit of famous brands and benefits,and discussing the specific ideas of advertising and marketing planning under the commercial economy.Finally,it talks about the advertising and marketing planning thinking under the commercial economy,and further improves the efficiency of advertising and marketing planning under the commercial economy,and aims to provide reference materials for related research.

关 键 词：商业经济 广告营销策划 有效方式 

分 类 号：F713[经济管理—产业经济]