大数据时代下的个性化定制发展浅析  

Analysis of the Development of Personalized Customization in the Era of Big Data

作　　者：吴清萍[1] 谭碧瑶 齐国虎 翟龙霄 孙琦钰 WU Qing-ping;TAN Bi-yao;QI Guo-hu;ZHAI Long-xiao;SUN Qi-yu(Hebei University of Economics and Business,Shijiazhuang,Hebei 050061)

机构地区：[1]河北经贸大学,河北石家庄050061

出　　处：《江苏商论》2021年第11期41-44,共4页Jiangsu Commercial Forum

基　　金：河北经贸大学校级大学生创新创业训练计划项目资助(202011832127)。

摘　　要：从整体市场的发展现状来看,个性化定制具有一定的潜在市场并且具有自身的发展优势,是一种新颖并充满创意的产业,能够满足人们自身个性化的精神文明需求,是对过去的纪念,也是对未来的向往。本文分析大数据时代下个性化定制的发展及优势,也提出其中存在或是可能出现的问题,包括成本、定价、技术、需求复杂等方面的一些问题,进而针对这些问题提出相关建议,比如精简成本,合理定价;完善营销与服务,贴近顾客;保证质量,不断创新等,帮助完善个性化定制发展的问题和不足。From the perspective of the development status of the overall market,personalized customization has a certain potential market and has its own development advantages.It is a novel and creative industry that can meet people’s own personalized spiritual civilization needs and is a reflection of the past.The commemoration is also a yearning for the future.This article analyzes the development and advantages of personalized customization in the era of big data,and also puts forward the existing or possible problems,including some problems in cost,pricing,technology,complex demand,etc.,and then puts forward relevant suggestions on these problems,such as streamlining Cost,reasonable pricing;perfect marketing and service,close to customers;guarantee quality,continuous innovation,etc.,to help improve the problems and shortcomings of the development of personalized customization.

关 键 词：个性化定制 发展问题 建议 

分 类 号：F713.32[经济管理—产业经济]