互联网接触对大学生思想政治教育传播效果的影响研究——基于全国35所高校调查数据的实证分析  

A study on impacts of Internet contact on communication effects of ideological and political education for college students:the empirical analysis based on the survey data from 35 colleges and universities across China

作　　者：黄艳[1] 李佳玲 黄金岩 HUANG Yan;LI Jialing;HUANG Jinyan(Institute of Higher Education, Wuhan Institute of Technology, Wuhan 430205;School of Teacher Education, Jiangsu University, Zhenjiang 212013, China)

机构地区：[1]武汉工程大学高等教育研究所,湖北武汉430205 [2]江苏大学教师教育学院,江苏镇江212013

出　　处：《高校教育管理》2021年第6期13-24,共12页Journal of Higher Education Management

基　　金：国家社会科学基金“十三五”规划教育学一般项目(BIA200186)。

摘　　要：基于全国35所高校的调查数据,本研究运用有序Logistic回归模型分析了互联网接触对大学生思想政治教育传播效果的影响及其作用机制。研究发现,大学生的互联网娱乐信息接触、互联网碎片化阅读和互联网接触时长均与大学生思想政治教育传播效果显著负相关;“把关人”作用对大学生互联网接触与思想政治教育传播效果的关系具有显著正向调节效应;互联网传播与思政课传播的效果存在显著性差异,且思政课的传播效果优于互联网。基于此,本研究提出健全网络信息把关制度,强化互联网内容管理;增强大学生的网络媒介素养,推进网络思想政治教育的有效传播;重视思政课的改革和建设,实现思政课与互联网信息技术的深度融合等建议。Based on the survey data of 35 colleges and universities across China,this study uses ordinal logistic regression model to examine impacts of Internet contact on communication effects of college students′ideological and political education and its mechanism.It finds that college students′Internet entertainment information contact,Internet fragmented reading,and Internet contact time are significantly negatively correlated with communication effects of college students′ideological and political education;the role of"gatekeepers"is significantly positive for the relationship between college students′Internet contact and communication effects of ideological and political education;there is a significant difference in communication effects of Internet communication and ideological and political course communication,and communication effects of ideological and political courses are better than that of the Internet.Based on these,this study proposes to improve the network information gatekeeping system,and strengthen Internet content management;enhance the network media literacy of college students,and promote effective communication of network ideological and political education;attach importance to the reform and construction of ideological and political courses,and realize in-depth integration of ideological and political courses and Internet information technology.

关 键 词：大学生 思想政治教育 传播效果 互联网接触 有序Logistic回归模型 

分 类 号：G641[文化科学—高等教育学]