《汽车售后服务管理》课程思政教学改革实践研究  

Research on the Reform and Practice of Course Ideology and Politics Education in the Course of Automotive After-sales Service Management

作　　者：福静 FU Jing(Xianyang Vocational Technical College,Shaanxi Xianyang 712000)

机构地区：[1]咸阳职业技术学院,陕西咸阳712000

出　　处：《汽车实用技术》2021年第20期201-204,共4页Automobile Applied Technology

基　　金：咸阳职院2020年度课程思政建设研究与实践课题“《汽车售后服务管理》课程思政教学研究与实践”(项目编号:2020KCSZ169)资助;陕西省职业技术教育学会国家“双高计划”建设学校课程思政专项研究课题“《汽车售后服务管理》课程思政研究与实践”(课题编号:SGKCSZ2020-1611)。

摘　　要：专业课程是课程思政建设的基本载体。课堂是育人的“主战场”,教师是课堂教学的第一责任人。《汽车售后服务管理》课程是汽车营销与服务、汽车检测与维修技术等专业的核心课程,具有十分重要的研究意义。课程思政教学设计围绕融会贯通和知行合一原则,对接汽车企业服务顾问岗位职业能力。课程通过专业人物育人、服务案例育人、知识讲习育人、实训育人、课堂管理育人等方式发掘思政元素。文章从教学内容、思政映射与融入点、思政教学环节设计、授课形式与教学方法、预期成效等方面展开教学过程设计,有机融入课程教学,达到润物无声的育人效果。The professional curriculum is the basic carrier of the construction of course ideological and political education.The classroom is the"main battlefield"of education and the teacher is the first responsible person of classroom teaching.The course of Automotive After-sales Service Management is the core course of automobile marketing and service,automobile testing and repair technology and other majors,and has very important research significance.The design of course ideological and political education is based on the principle of integration and unity of knowledge and action,and is connected to the vocational ability of service consultant positions in automobile enterprises.The course discovers the element of course ideological and political education through professional character education,service case education,knowledge seminar education,practical training education,classroom management education,etc.The teaching process is designed from the aspects of teaching content,mapping and integration points,design of teaching links,teaching forms and methods,expected results,etc.,and is organically integrated into the course to achieve a silent effect of educating people in this paper.

关 键 词：课程思政 教学改革 售后服务管理 汽车 

分 类 号：G30[文化科学]