淮河文化在报纸报道中的呈现情况分析  

Analysis of the Presentation of Huaihe Culture in Newspaper Reports

作　　者：绳会敏[1] 周英姿 SHENG Hui-min;ZHOU Ying-zi(Library,Bengbu University,Bengbu,233030,Anhui;Law School,Huainan Normal University,Huainan,232038,Anhui)

机构地区：[1]蚌埠学院图书馆,安徽蚌埠233030 [2]淮南师范学院法学院,安徽淮南232038

出　　处：《阜阳师范大学学报（社会科学版）》2021年第5期12-18,共7页Journal of Fuyang Normal University：Social Science

基　　金：安徽省高校协同创新项目“‘淮河文化论坛’特色栏目可持续发展与集成传播研究”(GXXT-2020-039)。

摘　　要：文章以488条关于淮河文化的报纸报道为样本,利用统计分析、文本分析等方法,分析报道的概况及特点,发现报道集中于淮河流域地区的报纸上,年度数量波动度高,稿件来源和体裁多样化,偏重于重大活动事件的宣传报道,蚌埠、淮南、阜阳、淮滨和桐柏五处地名出现频次较高,古淮河和双墩遗址比较受关注。今后需要进一步改进完善淮河文化大众传播策略,拓宽传播方式和渠道,以更好地提升淮河文化的影响力和美誉度。Taking 488 newspaper reports about Huaihe River culture as a sample,the paper analyzes the general situation and characteristics of the reports by means of statistical analysis and text analysis,and finds that the reports are concentrated on the newspapers in the Huaihe River Basin,with high annual fluctuation,diversified sources and genres,and more emphasis on the publicity and reporting of major events.The names of Bengbu,Huainan,Fuyang,Huaibin and Tongbai appeared more frequently,and the ancient Huaihe River and Shuangdun site attracted more attention.In the future,it is necessary to further improve the mass communication strategy of Huaihe River culture,broaden the ways and channels of communication,so as to better enhance the influence and reputation of Huaihe river culture.

关 键 词：淮河文化 报纸报道 大众传播 传播策略 

分 类 号：G353[文化科学—情报学]