互联网背景下农产品包装设计与品牌推广策略  

Agricultural Product Packaging Design and Brand Promotion Strategy under the Background of Internet

作　　者：潘晓晴 张大鲁[1] PAN Xiao-qing;ZHANG Da-lu(Soochow University,Suzhou,Jiangsu,215000)

机构地区：[1]苏州大学,江苏苏州215000

出　　处：《湖南包装》2021年第5期161-163,共3页

摘　　要：互联网快速发展下,农业发展启动"互联网+农业"产业模式创新,销售模式发生改变,农产品销售过程中包装的好坏不仅影响到市场占有率,而且影响到运输途中对农产品的保护。文章针对农产品快递包装材料的使用、品牌理念、品牌推广提出其中不足之处,对农产品包装与品牌规范性和重要性进行阐述,为农业发展新方向和新形态下提出农产品品牌化、本土化、创新化、农民企业合作化、包装绿色化等策略,促进农产品从生产、包装到销售模式化发展。With the rapid development of the Internet,agricultural development has initiated the innovation of the"Internet+Agriculture"industrial model,and the sales model has changed.The quality of packaging during the sale of agricultural products not only affects the market share,but also affects the protection of agricultural products during transportation.This article puts forward the shortcomings in the use,brand concept,and brand promotion of agricultural products express packaging materials,expounds the standardization and importance of agricultural products packaging and brands,and proposes branding,localization,and localization of agricultural products under the new direction and form of agricultural development.Strategies such as innovation,farmer-enterprise cooperation,and green packaging have promoted the modular development of agricultural products from production and packaging to sales.

关 键 词：互联网 农产品 包装设计 品牌化 可回收 

分 类 号：F323.5[经济管理—产业经济]