高校图书馆微信公众号信息传播影响因素研究——以陕西省“双一流”建设高校为例  

Research on Influencing Factors of WeChat Public Account Information Dissemination in University Library:Taking“Double First-class”Universities in Shaanxi Province as Examples

作　　者：李晓娟 杨世玲 LI Xiao-juan;YANG Shi-ling(Northwestern University Library,Xi'an 710069,China)

机构地区：[1]西北大学图书馆,陕西西安710069

出　　处：《图书馆研究》2021年第5期7-13,共7页Library Research

摘　　要：以陕西省7所高校图书馆微信公众号2018年、2019年推送的文章为基础,应用微信传播指数WCI评价微信传播影响力,并利用Pearson相关系数进行双变量分析,探究影响微信信息传播的具体因素。对头条文章通过量化编码,使用SPSS软件进行相关性分析,以揭示标题外部特征、文章主题内容与阅读量、点赞数之间的关系,并提出相应的优化建议,为高校图书馆完善微信服务提供理论依据和实践参考。Based on articles pushed by WeChat public accounts of seven university libraries in Shaanxi Province about 2018 and 2019,this paper evaluates the communication influence of WeChat using WeChat Communication Index,explores the specific factors affecting WeChat information dissemination by adopting pearson correlation coefficient for bivariate analysis.It encodes headlines by quantization,uses SPSS software for correlation analysis to reveal the relationship between title external features,the subject of article,and readings,likes,and puts forward corresponding optimization strategies to provide theoretical basis and practical reference for the improvement of WeChat service in the university library.

关 键 词：高校图书馆 微信公众号 微信传播指数 相关分析 

分 类 号：G258.6[文化科学—图书馆学]