“社交媒体组合”中的平台经济价值——基于青年用户内容分享行为的探索  

Platform Economic Value in “Social Media Repertoire”——An Exploratory Research Based on the Sharing Behavior of Young Users

作　　者：李唯嘉 Weijia Li(School of Journalism and Communication,Nankai University)

机构地区：[1]南开大学新闻传播学院

出　　处：《全球传媒学刊》2021年第4期52-67,共16页Global Journal of Media Studies

摘　　要：社交媒体作为电商平台的重要入口,在平台经济发展中扮演了重要角色,关注用户的社交媒体使用方式,能为平台经济发展带来新的启发。本研究关注青年用户在多元社交媒体上的内容分享行为,对18~35岁的青年用户进行了问卷调研,通过潜在剖面分析的方式将用户的"社交媒体组合"进行分类,并勾勒出不同组合中的用户特征,在此基础上,探讨了用户"社交媒体组合"与平台经济发展之间的关联,以及通过"社交媒体组合"来促进平台经济发展的可能性。As prominent point of e-commerce platform, social media plays an important role in the economic development of the platform. Paying attention to the way users use social media, may bring new inspiration to the economic development of the platform. This study focused on young users’ content-sharing behavior on multiple social media and the author conducted survey among 18-to-35-year-olds. The latent profile analysis was used to classify users’ "social media repertoire" and outline user characteristics in different groups. On this basis, the paper discusses the relationship between user "social media repertoire" and platform economy development, as well as the possibility of promoting platform economy development through "social media repertoire".

关 键 词：社交媒体组合 组合图谱 平台经济 

分 类 号：G206-F[文化科学—传播学] C912.3[经济管理]