社交网络中社交机器人行为及其影响研究——基于国外相关文献的综述  

Research on the Behavior and Influence of Social Robots in Social Networks: Based on the Review of Foreign Literature

作　　者：洪杰文 许琳惠[2] Jiewen Hong;Linhui Xu(School of Journalism and Communication,Wuhan University)

机构地区：[1]武汉大学媒体发展研究中心 [2]武汉大学新闻与传播学院

出　　处：《全球传媒学刊》2021年第4期68-85,共18页Global Journal of Media Studies

基　　金：“中央高校基本科研业务费专项资金”资助专项“新闻传播的人工智能时代:算法新闻中的人机关系研究”(项目批准号:2020AI008)研究成果;教育部人文社会科学重点研究基地重大项目“新媒体环境下中国媒体新闻传播创新研究”(项目批准号:16JJD860003)的阶段性研究成果。

摘　　要：综合国外相关文献可看出,社交机器人通过模仿人类行为、促进信息扩散、与人类用户交互,使自己看起来像一个"真人",但其在账号标准特征、发布内容和情感表达上与人类用户仍存在差异。此外,社交机器人对虚假新闻传播、在线网络讨论及公众认知都产生着影响。基于此,论文提出未来的三个研究取向:一是将其对虚假新闻传播影响的研究扩至信息传播;二是开展其操纵在线讨论网络的机制研究;三是丰富其对人类用户影响的研究。Based on foreign literature, it can be seen that social robots make themselves look like a "real person" by imitating human behavior, promoting information diffusion, and interacting with human users. However, there are still differences between social robots and human users in terms of standard account features, posting content, and emotional expression. In addition, social robots have had an impact on the dissemination of fake news, online discussions and public perceptions. Based on this, the paper proposes three future research directions: The first is to futher study information dissemination from its influence on the dissemination of fake news, the second is to develop research on its mechanism of manipulating online discussion networks, and the third is to enrich the research on its impact on human users.

关 键 词：社交网络 社交机器人 虚假新闻传播 操纵讨论 公众认知 

分 类 号：G206[文化科学—传播学]