诗歌类微博账号的传播文本实践与内容生产逻辑  

Communication Text Practice and Content Production Logic of Poetry Microblog Account

作　　者：张鹏霞 刘鸣筝 Zhang Pengxia;Liu Mingzheng

机构地区：[1]吉林大学新闻与传播学院,吉林长春130012

出　　处：《传媒观察》2021年第10期69-75,共7页Media Observer

基　　金：吉林大学研究生创新基金资助项目(101832020CX017);吉林大学博士研究生交叉学科科研资助计划项目(101832020DJX091)的阶段性成果;吉林省教育科学“十三五”规划2020年度重点课题“大数据背景下大学生媒介素养培养研究”(ZD20002);吉林省社会科学基金项目(2020C091);吉林省高教科研课题(JGJX2020C6)。

摘　　要：新兴传媒技术的蓬勃发展和快速更新改变了诗歌的传播路径,重塑了传统意义上的诗歌传播格局与受众接受方式,使诗歌传播的新媒体场域得以形成并不断拓宽。文章从传播内容视角切入,采用文本分析法考察@为你读诗微博账号近5年发布的内容,在分析文本关键词、文本词频和文本主题的基础上,探究诗歌类微博账号的内容生产逻辑。研究发现,@为你读诗微博账号所发布的微博内容涉及以下五个主题:自然风物诗歌意象、社会生活诗歌意象及情感寄托、诗歌传播策划、粉丝吸引和维护、读诗嘉宾相关信息。基于词频统计与主题模型结果,研究认为诗歌类微博内容生产逻辑包括:打磨听觉感官体验,发挥精神疗愈功能;浸入个体日常生活,建构诗歌共赏仪式;借助公众人物引流,实现商业价值转化。The vigorous development and rapid renewal of emerging media technology have changed the communication path of poetry,reshaped the traditional poetry communication pattern and audience acceptance mode,hence expanded the new media communication of poetry.From the perspective of communication content,this article analyzes the texts released by@The Poem For You microblog account in recent 5 years.Based on the analysis of the keywords,word frequency and topic,this article explores the content production logic of the account.It finds that the contents released by@The Poem For You microblog account fall into the topics of natural scenery poetry image,social life poetry image and emotional sustenance,poetry communication planning,fan maintenance and information about poetry readers.Based on the results of word frequency statistics and topic model,the article believes that the production logic of poetry microblog content includes polishing auditory experience to provide spiritual healing,immersing in daily life to construct poetry appreciation ceremony,and draw upon the influence of pubic figures to achieve commercial value.

关 键 词：诗歌传播 微博 为你读诗 LDA主题模型 内容生产 可供性 

分 类 号：G206[文化科学—传播学]