我国城乡居民旅游需求弹性分析  

Analysis of Elasticity of Tourism Demands of China’s Urban and Rural Residents

作　　者：王丽[1] 马继刚[1] Wang li;Ma jigang(Graduate Education Center of Tourism and Cultural Management,Yunnan University of Finance and Economics,Kunming 650221,China)

机构地区：[1]云南财经大学旅游与文化管理研究生教育中心,云南昆明650221

出　　处：《洛阳师范学院学报》2021年第10期29-32,56,共5页Journal of Luoyang Normal University

基　　金：云南省教育厅科学研究基金项目(2021Y531)。

摘　　要：借助Eviews8.0计算工具,选取2011—2018年城乡居民国内旅游消费面板数据及城乡居民人均收入等相关数据,运用弹性分析法,测度城乡居民对各类旅游产品的需求弹性,并分析收入对于城乡居民旅游需求的影响程度。研究发现,城乡居民对于观光游览产品需求弹性变动大,而对商务出差旅游产品需求缺乏弹性;在各类旅游产品中,城乡居民对健康疗养旅游产品的需求弹性最大。可通过打造观光游览产品品牌、开发多样化健康疗养旅游产品、丰富健康疗养旅游产品形式等措施来优化旅游产品结构,增强旅游业的可持续发展能力。Using the Eviews 8.0,based on the panel data of urban and rural residents’domestic tourism consumption and the data of urban and rural residents’per capita income from 2011 to 2018,this paper measures the elasticity of urban and rural residents’demand for various tourism products according to the elasticity theory,and the degree of influence of income on the tourism demand of urban and rural residents.It is found that urban and rural residents’demand for tourism products changes greatly,while the demand for business travel products is inelastic.Among tourism products,the demand for health and recuperation tourism products is highly elastic.It is suggested to optimize the structure of tourism products and enhance the sustainable development ability of tourism by developing brands tourism products,diversifying health care tourism products and enriching the forms of health care tourism products.

关 键 词：需求弹性 国内旅游 旅游产品结构 

分 类 号：F592.7[经济管理—旅游管理]