政府驱动“淘宝村”的自我成长机制研究——基于双案例对比分析  

Research on the Self-growth Mechanism of"Taobao Villages"Promoted by the Government:Based on the Comparative Analysis of Two Cases

作　　者：朱呈访[1] ZHU Chengfang(Economics Department,Party School of the Wenzhou Committee of C.P.C,Wenzhou 325000,Zhejiang,China)

机构地区：[1]中共温州市委党校经济学教研部,浙江温州325000

出　　处：《岭南师范学院学报》2021年第4期90-99,共10页Journal of Lingnan Normal University

基　　金：浙江省哲学社会科学基金项目(16JDGH097);浙江省温州市哲学社会科学基金项目(18jd56)。

摘　　要：在中国"淘宝村"发展的实践中,部分农村囿于内生发展能力不足,政府取代农民成为推动"淘宝村"形成的主导力量,而由此导致的农民发展主体地位缺失问题,成为较多学者批判政府驱动模式的焦点。通过对政府驱动"淘宝村"不同模式(即政府推进模式与政府培育模式)的自我成长机制研究发现:两者均会向自发驱动模式演变,在演变过程中均会形成自我成长机制,农民发展主体地位逐渐确立;但其内在机理有所差异,自我成长机制形成速度不同,且各成长阶段的主导因素各不相同。由此,政府驱动"淘宝村"自我发展机制的形成与农民发展主体地位的复位得到实践验证。政府驱动"淘宝村"模式长期发展仍然具有内生动力性,其中发展思维、学习能力、合作交流、内在组织等关键要素发挥重要作用。In the practice of China’s"Taobao Villages",for lack of endogenous development ability,the government becomes the leading promoting force of"Taobao Villages".The absence of main position of farmers in the government-promoted modes is the core of criticism.Through the research on two different government-promoted modes,it is found that:both of them will evolve to the spontaneous driving mode,forming the self-growth mechanism;however,there are some differences in the internal mechanism,such as the speed and the dominant factors of formation.Thus,the formation of self-development mechanism in government-promoted"Taobao Villages"has been verified in practice.The government-promoted"Taobao Villages"still have endogenous motivation,due to the key factors of development awareness,learning ability,cooperative communication and internal organization.

关 键 词：淘宝村 农村电商 自我成长机制 

分 类 号：F320.3[经济管理—产业经济]