成都马拉松与成都城市品牌的耦合关系  

The Coupling Relationship between Chengdu Marathon and Chengdu City Brand

作　　者：张旭乾 魏麟权 王兴宇[3] Zhang Xuqian;Wei Linquan;Wang Xingyu(Sport College of Sichuan Agricultural University,Ya’an625014,Sichuan,China)

机构地区：[1]四川农业大学体育学院,四川雅安625014 [2]凉山彝族自治州教育和体育局,四川西昌615000 [3]成都体育学院,四川成都610041

出　　处：《体育科技文献通报》2021年第11期62-64,76,共4页Bulletin of Sport Science & Technology

基　　金：四川体育产业与公共服务研究中心(项目编号:SCTY2018YB24)。

摘　　要：成都马拉松与成都城市品牌的构建密切关联。本文运用文献资料法等,重点对成都马拉松、"三城三都"城市品牌等相关文献进行分析,得出:成都兼具自然和文化遗产优势,结合城市马拉松利于塑造城市品牌。成都马拉松有助于改善基础设施,提升城市品牌建设力。成都马拉松能提升体育人口,增强城市品牌凝聚力。成都马拉松助力天府文化输出,厚植城市品牌驱动力。成都马拉松能带动成都经济发展,加强城市品牌竞争力。与此同时,成都马拉动应规避赛事同质化、运营不规范化、资源浪费等负面影响。唯有此,才能真正发挥出"成都马拉松的效应"。Chengdu Marathon is closely related to the construction of Chengdu city brand. In this paper,the literature method and other methods are used to focus on the analysis of literatures related to Chengdu Marathon,"Three Cities and Three Capitals"city brand and other topics. It is concluded that: Chengdu has both natural and cultural heritage advantages,its combination with the urban marathon is conducive to shaping city brand. Marathon helps improve infrastructure and enhance the city’s brand construction. Marathon can enhance the sports population and the cohesion of city brand. Marathon helps export Tianfu culture and strengthen the driving force of city brand. Marathon can drive the economic development of Chengdu and strengthen the competitiveness of city brand. Meanwhile,Chengdu Marathon should avoid the negative effects of homogenization,irregular operation and waste of resources. Only in this way can the"Chengdu Marathon Effect"be fully played.

关 键 词：成都马拉松 三城三都 城市品牌 

分 类 号：G80-05[文化科学—运动人体科学]