基于RMP模式下的江西省中医药旅游提质升级研究  

Research on the Quality and Upgrade of Jiangxi Province Traditional Chinese Medicine Tourism Based on RMP Mode

作　　者：时洪洋[1] 陈磊 SHI Hong-yang;CHEN Lei(School of Economics and Management,Jiangxi University of Chinese Medicine,Nanchang 330004,China)

机构地区：[1]江西中医药大学经济与管理学院,南昌330004

出　　处：《江西中医药大学学报》2021年第5期110-113,共4页Journal of Jiangxi University of Chinese Medicine

基　　金：江西省社会科学重点委托项目(2018WT002);江西中医药大学博士科研启动资金项目(2018WBRW003);江西中医药大学经济与管理学院研究生科研训练计划项目。

摘　　要：江西发展中医药旅游是江西省旅游也发展的深度需求。江西有着发展中医药旅游得天独厚的资源,但发展过程中仍存在问题和不足。本文以江西省各中医药旅游景区微调查对象,运用RMP昂普分析模式,采用问卷调查研究方法对江西省中医旅游产品开发现状进行分析,在此基础上发现问题并提出对策,促进江西省中医药旅游提质升级。The development of Chinese medicine tourism in jiangxi is an in-depth demand for the development of tourism in jiangxi province.Jiangxi has unique resources for the development of Chinese medicine tourism,but there are still problems and deficiencies in the development process.This article uses the RMP Angpu analysis model to analyze the current situation of the development of traditional Chinese medicine tourism products in jiangxi province based on the micro-survey objects of the traditional Chinese medicine tourist attractions in jiangxi province.On this basis,problems are found and countermeasures are proposed to promote jiangxi province.The quality of medical tourism has been upgraded.

关 键 词：中医药旅游 RMP昂普分析 旅游资源 

分 类 号：F593[经济管理—旅游管理]