基于产品语义学的老年人玩具产品设计研究  

RESEARCH ON DESIGN OF AGED TOY PRODUCTS BASED ON PRODUCT SEMANTICS

作　　者：龚玥文 周瑄[1] Gong Yuewen;Zhou Xuan

机构地区：[1]中南大学,湖南长沙410083

出　　处：《工业设计》2021年第10期46-47,共2页Industrial Design

基　　金：湖南省哲学社会科学基金项目立项课题《后现象学视阈下的设计研究》(项目编号:16YBA371)。

摘　　要：如今,老年人市场已逐渐成为主流消费市场之一,随着社会老龄化问题日益凸显,针对老年人玩具产品设计的需求备受关注。文章以老年人为研究对象,结合产品语义学相关理论,从生活方式、消费行为、消费文化三个方面分析了老年人玩具产品的需求转变因素。并立足于老年人心理、生理特征及认知特点,分别从人性化和情感化两方面提出相对应的设计策略。希望为老年人玩具产品设计提供新思路,从而提升老年人使用玩具产品的体验。Nowadays,the elderly market has gradually become one of the mainstream consumer markets.With the increasingly prominent problem of social aging,the demand of toy product design for the elderly has attracted much attention.Taking the elderly as the research object,combined with the relevant theories of product semantics,this paper analyzes the demand change factors of toy products for the elderly from three aspects of lifestyle,consumer behavior and consumer culture.The corresponding design strategies are put forward from two aspects of humanization and emotionalization.Hoping to provide new ideas for the design of toy products for the elderly,so as to enhance the experience of using toy products for the elderly.

关 键 词：产品语义学 老年人 玩具产品设计 

分 类 号：TB472[一般工业技术—工业设计]