场景物流供应链创新发展研究  

Research on the Innovation and Development of Scene Supply Chain

作　　者：段沛佑 于贞超 段红杰 DUAN Pei-you;YU Zhen-chao;DUAN Hong-jie(Qingdao Contemporary Logistics&Supply Chain Management R&D Centre,Qingdao,Shandong 266071;Gooday Supply Chain Technology Co.Ltd.,Qingdao,Shandong 266103)

机构地区：[1]青岛现代物流供应链管理研究发展中心,山东青岛266071 [2]日日顺供应链科技股份有限公司,山东青岛266103

出　　处：《供应链管理》2021年第10期41-47,共7页SUPPLY CHAIN MANAGEMENT

摘　　要：场景物流,就是在各类物流服务及应用的场景中提供物流基础及相关细分场景的增值服务、迭代服务、延伸服务,敏捷响应、定制服务、高效满足特定客群需求,打造极致消费体验,实现与客户的交互。以日日顺供应链公司为代表的标杆物流企业提出“场景替代产品,生态覆盖行业”的战略构想,在打造家电、家装、体育用品等战略级场景以及冷链、能源等重点场景,通过不断创新物流的服务模式,提升行业客户触达和增值服务,实现对场景物流生态建设的不断探索和创新。Scene logistics provides value-added services,iterative services extended services besides basic logistics services,and involves agile response and customized services to efficiently meet the needs of specific customer groups,and create the ultimate consumption experience to realize the interaction with customers.As a typical example in this field,RRS Supply Chain Technology Co.,Ltd.(RRS)has proposed strategic concepts that put forward“scene”to substitute the products and take ecosystem approach which would be applied in the scene of electronic home appliances,house decoration and sports gears related strategic scenarios as well as the cold chain,energy and other key scenarios,that through continuous innovating of logistics service modes to improve the contact with its industrial customers,providing value-added services as well as realizing the continuous exploration and innovation of the scene supply chain ecosystem construction.

关 键 词：场景物流 供应链 创新 

分 类 号：F252.24[经济管理—国民经济]