不同类型跨境电商平台与物流企业的多阶段博弈与计量研究  

Research on Multi-stage Game and Measurement between Different Types of Cross-border E-commerce Platforms and Logistics Enterprises

作　　者：李刚[1] LI Gang(Harbin Cambridge University,Harbin,Heilongjiang 150069)

机构地区：[1]哈尔滨剑桥学院,黑龙江哈尔滨150069

出　　处：《供应链管理》2021年第10期122-128,共7页SUPPLY CHAIN MANAGEMENT

摘　　要：跨境电商平台在发展进入平稳期后,逐渐向差异化、特色化转型,平台在竞争过程中形成了均衡稳态。但不同类型的跨境电商企业总试图打破已有的均衡状态,并在新平衡未达到前获取超额利润。由此,大中小型跨境电商平台相互之间不断进行博弈,试图破坏已有的格局和秩序。文章基于已有的跨境电商平台数据采用动静结合的博弈方法,对大中小型跨境电商的博弈行为进行演化分析,并找出新的均衡点和均衡状态。同时在第三方物流企业参与的博弈过程中,发现物流企业对不同类型跨境电商平台产生不同影响,第三方物流企业也将影响跨境电商行业整体利润。因此,不同类型跨境电商平台之间的竞合博弈关系以及与物流企业的合作博弈关系,都将进一步影响未来跨境电商行业发展状况。通过动态模拟和博弈预测,也能为跨境电商企业提供合理的发展战略支持,根据自身规模选择合适物流企业,形成跨境电商企业战略联盟,重塑供应链系统。Cross-border e-commerce platforms have been gradually developing with differentiation and characterization since it entered the stage of steady development,forming balanced development in competition.However,different types of cross-border e-commerce enterprises always try to break the existing equilibrium and obtain excess profits before the new equilibrium is reached.Small,medium,and large cross-border e-commerce platforms continue to play games with each other,trying to destroy the existing pattern and order.Based on the existing cross-border e-commerce platform data,this paper uses the dynamic and static game method to analyze the evolution of the game behavior of small,medium,and large cross-border e-commerce,and find out the new equilibrium point and equilibrium state.Meanwhile,in the game process participated by third-party logistics enterprises,it is found that logistics enterprises have different effects on different types of cross-border e-commerce platforms,and third-party logistics enterprises will also affect the overall profits of cross-border e-commerce industry.Therefore,the competition and cooperation game relationship between different types of cross-border e-commerce platforms and the cooperative game relationship with logistics enterprises will further affect the development of cross-border e-commerce industry in the future.The dynamic simulation and game prediction can also provide reasonable strategy development support for cross-border e-commerce enterprises,who can choose adequate logistics enterprises to form cross-border e-commerce enterprise strategic alliance and reshape the supply chain system.

关 键 词：跨境电商 多阶段博弈 物流费用 

分 类 号：F252.24[经济管理—国民经济]