设计传播体系论  

Studies on Design Communication System

作　　者：李传文[1] LI Chuanwen(College of Art and Design,Fuzhou University of International Studies and Trade,Fuzhou 350202,China)

机构地区：[1]福州外语外贸学院艺术与设计学院,福建福州350202

出　　处：《三明学院学报》2021年第5期51-60,共10页Journal of Sanming University

摘　　要：设计传播因传播时代、环境与条件的变化而出现不同的传播方式方法,既具有即时性、在场性,也具有非在场性特质;设计的评价与反馈机制是市场传播环境下的消费反馈机制。从系统论的角度看,设计传播系统由生产系统、传播系统、消费系统等既相区别又相联系的三种子系统所构成,是一种动态性的传播体系与构成机制。设计传播总是在意识观念、经济发展和社会需求的综合性环境中进行,设计传播反映出针对产品意义阐释的理解性的接受过程。随着大众化传媒时代的到来,立体化设计传播格局渐成雏形。设计传播反映出设计的意义阐释与社会互动评价融为一体的辩证关系,设计作为意识形态表达的有意义的一部分而成为思想体系、象征体系和信仰体系建构与传播的重要载体。Design communication has different modes and methods of communication because of the change of communication times,environment and conditions.It has the characteristics of instantaneity,presence and non-presence.The evaluation and feedback mechanism in design communication is a kind of consumption feedback mechanism in design market.From the perspective of system theory,design communication system,a dynamic communication system and structure mechanism,is composed of production system,communication system and consumption system,which are not only different but also related among them.Design communication is always carried out in the concept of consciousness,economic development and social needs,which reflects a process of accepting the interpretation and meaning of product.With the advent of the mass media era,three-dimensional design communication pattern has gradually taken shape.Design communication reflects the dialectical relationship between the interpretation of the meaning of design and the evaluation of social interaction.As a significant part of ideological expression,design has become an important media for the construction and dissemination of ideological system,symbolic system and belief system.

关 键 词：动态性设计传播体系 设计传播方式 非物质设计 设计价值 设计评价与反馈机制 

分 类 号：G206[文化科学—传播学]