理性选择视阈下的智慧旅游概念及内涵  

The Concept and Connotation of Smart Tourism from the Perspective of Rational Choice

作　　者：李京颐[1] 李云鹏[2] 宁泽群[1] 陈文力[1] LI Jingyi;LI Yunpeng;NING Zequn;CHEN Wenli(School of tourism,Beijing Union University,Beijing 100101,China;School of Business Administration,Capital University of Economics and Business,Beijing 100070,China)

机构地区：[1]北京联合大学旅游学院,北京100101 [2]首都经济贸易大学工商管理学院,北京100070

出　　处：《旅游导刊》2021年第5期22-32,共11页Tourism and Hospitality Prospects

摘　　要：智慧旅游一词虽源于西方,却在中国的大地上“落地生根、枝繁叶茂”,激发了国内产业界和学术界对它进行探讨,并在理念和战略层面进行思考。本文在对原有主流的技术应用论进行理解和评析的基础上,提出了对智慧旅游理念和内涵思考的新角度,即从理性选择视角审视游客理性选择对智慧旅游的价值,认为智慧旅游的核心内涵是一种能够使得旅游主体进行更加合理选择的旅游形式。Although the term“smart tourism”originated from western countries,it has“taken root and fl ourished”in China.Current understanding in domestic industry and academia not only reflects the reality of the development of smart tourism in China,but also encourages new research into its conceptualization and strategy.Based on the understanding and analysis of the original mainstream technology application theory,this paper proposes new ideas on the concept and connotations of smart tourism from the perspective of rational choice theory.It concludes that the core characteristic of smart tourism is that it encourages the tourism subject to make the most rational choice.

关 键 词：智慧旅游 技术应用 理性选择 

分 类 号：F59[经济管理—旅游管理]