四川丝绸文化普及的现状、归因和策略研究  

Research on the current status,attribution and strategies for silk culturepopularization in Sichuan

作　　者：杨春耘[1] 王令 陈祥平[3] 蒋小葵 YANG Chunyun;WANG Ling;CHEN Xiangping;JIANG Xiaokui(Department of Foreign Languages and Culture,North Sichuan Medical College,Nanchong 637100,China;Faculty of Psychology,Southwest University,Chongqing 400715,China;Sichuan Academy of Silk Sciences,Chengdu 610031,China;Technology Center of Chengdu Customs District,Chengdu 610041,China)

机构地区：[1]川北医学院外国语言文化系,四川南充637100 [2]西南大学心理学部,重庆400715 [3]四川省丝绸科学研究院,成都610031 [4]成都海关技术中心,成都610041

出　　处：《丝绸》2021年第11期67-72,共6页Journal of Silk

基　　金：南充市社科研究“十三五”规划项目(NC2020A015)。

摘　　要：为掌握四川丝绸文化的普及现状,寻求丝绸文化普及教育的良性发展,文章通过对820份问卷调查结果进行分析。研究发现:受访者总体丝绸文化认知度不高,对丝绸精神文化的认知低于对丝绸物质文化的认知;受访者的丝绸文化认知与年龄、收入和兴趣显著正相关,与性别、受教育程度和居住地不相关;偏好线下娱乐活动的受访者的丝绸文化认知高于喜欢线上活动的受访者;受访者的年龄与线上线下偏好有关,但在文化普及形式上没有差异;大众更喜欢的丝绸文化普及形式是图文结合、视频。基于研究结果,文章对丝绸文化普及提出了针对性策略。In order to investigate the current status of silk culture popularization in Sichuan and to seek the benign development of silk culture popularization education,a questionnaire survey of 820 samples in Sichuan Province is conducted for further analysis.The results show that respondents’overall cognition of silk culture is not high,while the cognition level of silk spiritual culture is lower than that of silk material culture.The respondents’cognition of silk culture is significantly positively correlated with age,income and interest,irrelevant with gender,level of education and the residential place.The silk culture cognition of respondents who prefer offline entertainment activities is higher than those who enjoy online entertainment activities.The age of respondents is related to their online and offline preferences,but there exists no difference in the form of cultural popularization.It is also noted that the most popular forms of silk culture popularization are videos,texts with pictures.Based on the research results,this paper puts forward targeted strategies for the popularization of silk culture.

关 键 词：四川 丝绸 丝绸文化 文化普及 文化认知 

分 类 号：F407.81[经济管理—产业经济] G127[文化科学]