生计资本如何影响农户亲环境行为?--基于价值认知的中介效应  

How Does Livelihood Capital Affect Farmers’Pro-environment Behavior?Mediating Effect Based on Value Perception

作　　者：王晓焕 李桦[1] 张罡睿 WANG Xiaohuan;LI Hua;ZHANG Gangrui(College of Economics and Management,Northwest A&F University,Yangling,Shaanxi 712100,China;The University of Liverpool,Liverpool 999020,UK)

机构地区：[1]西北农林科技大学经济管理学院,陕西杨凌712100 [2]利物浦大学,英格兰利物浦999020

出　　处：《农林经济管理学报》2021年第5期610-620,共11页Journal of Agro-Forestry Economics and Management

基　　金：国家社会科学基金项目(18XJY007)。

摘　　要：基于818份茶农调研数据,以土壤深耕技术和有机肥施用技术为例,运用Sobel和Bootstrap检验法深入探讨生计资本对农户不同亲环境行为的影响机理以及价值认知的中介效应机制。结果表明:(1)农户对不同亲环境技术的采纳程度存在较大差异,对土壤深耕技术的采纳程度远高于有机肥施用技术。(2)生计资本是显著影响农户土壤深耕技术和有机肥施用技术的重要基础条件。具体来看,土壤深耕技术与人力资本显著正相关,与自然资本显著负相关,而有机肥施用技术与社会资本、金融资本显著正相关。(3)经济效益认知、社会效益认知及生态效益认知在生计资本影响农户土壤深耕行为中发挥着显著的部分中介作用,且中介效应由高到低依次为社会效益认知、经济效益认知和生态效益认知。在生计资本影响农户有机肥施用行为过程中经济效益认知、社会效益认知具有显著中介效应,然而生态效益认知的中介效应不显著。基于此,建议多渠道增强农户生计资本积累,加大亲环境技术宣传、培训和推广力度,提高农户价值认知水平,以促进农业绿色生产水平的提升。Based on the survey data of 818 tea farmers,this paper takes the deep soil ploughing and organic fertilizer application technology as examples to explore the influence mechanism of livelihood capital on farmers’different pro-environment behavior and the mediating mechanism of value cognition through the Sobel and the Bootstrap method.The results show that:(1)the adoption degree of eco-friendly agricultural technologies with different attributes varies greatly,of which the adoption degree of deep soil ploughing technology is much higher than that of organic fertilizer application technology.(2)The livelihood capital is an important basic condition that significantly affects farmers’soil deep tillage and organic fertilizer application behavior.Specifically,soil deep tillage technology has a significant positive correlation with human capital and a significant negative correlation with natural capital while organic fertilizer application technology has a significant positive correla tion with social capital and financial capital.(3)Economic benefits cognitive,social benefit cognitive and eco logical benefit cognition in livelihood capital play a significant intermediary role in affecting farmers’subsoil ing soil behavior,and the mediation effect from high to low in turn are cognitive of social benefits,economic benefits and ecological benefits.While livelihood capital influences farmers’organic fertilizer application be havior,the cognition of economic benefit and social benefit have significant mediating effect and the cognition of ecological benefit has no significant mediating effect.Therefore,it is necessary to enhance farmers’liveli hood capital accumulation through multiple channels,strengthen the publicity and promotion of pro-environ ment technologies,and improve farmers’value cognitio so as to promote the transformation of agricultural green production.

关 键 词：生计资本 亲环境行为 价值认知 中介效应 Bootstrap检验 

分 类 号：F326.12[经济管理—产业经济]