旅游文化产业转型对策研究——以江苏省旅游文化产业为例  

Research on the Countermeasures for the Transformation of Tourism Cultural Industry——Taking the Tourism Cultural Industry in Jiangsu Province as an Example

作　　者：李海艳[1] 王诗雨 陈佳玲 王慧[1] 夏天添 LI Hai-yan;WANG Shi-yu;CHEN Jia-ling;WANG Hui;XIA Tian-tian(College of Finance and Economics,Jiangxi University of Technology,Nanchang 330000,China)

机构地区：[1]江西科技学院财经学院,南昌330000

出　　处：《中小企业管理与科技》2021年第32期25-27,共3页Management & Technology of SME

基　　金：全国大学生创新创业训练计划项目“红色旅游体验对游客民族认同感的持续性影响”,项目编号:202110846012。

摘　　要：为探讨文化产业转型对游客旅游体验的影响以及如何推动当地经济发展,论文基于对实际情况的分析,以江苏省旅游文化产业转型为例展开研究。研究发现:旅游文化产业转型有利于提高游客的旅游体验、增强其民族认同感,并且能够很好地带动当地经济发展。因此,通过加深对旅游文化产业转型的研究,相关部门能够做到因地制宜,结合当地经济发展状况及文化底蕴,选择创新文化产业转型的方法,实现旅游文化产业转型质的飞跃。In order to explore the impact of the transformation of cultural industry on tourists'tourism experience and how to promote local economic development,based on the analysis of actual situation,this paper takes the transformation of the tourism cultural industry in Jiangsu Province as an example to carry out research.The study found that the transformation of tourism cultural industry is conducive to improve tourists'tourism experience,enhance their national identity,and can well drive the local economic development.Therefore,by deepening the research on the transformation of the tourism cultural industry,relevant departments can formulate appropriate measures according to the local actual situation,combine the development status of local economy and cultural heritage,choose innovative methods of the transformation of cultural industry,and achieve a qualitative leap in the transformation of the tourism cultural industry.

关 键 词：文化产业转型 游客 旅游体验 旅游经济 

分 类 号：G124[文化科学] F592[经济管理—旅游管理]