搜索引擎结果界面(SERP)可导航性对搜索体验的影响研究  

The Effect of the Navigability of Search Engine Result Page(SERP)on Search Experience

作　　者：刘锦源[1] 曹树金[2] LIU Jin-yuan;CAO Shu-jin(Zhongshan Institute,University of Electronic Science and Technology of China,Zhongshan 528400,China;School of Information Management,Sun Yat-Sen University,Guangzhou 510006,China)

机构地区：[1]电子科技大学中山学院,广东中山528400 [2]中山大学资讯管理学院,广东广州510006

出　　处：《情报科学》2021年第10期40-45,62,共7页Information Science

基　　金：国家社科基金重大项目“基于特定领域的网络资源知识组织与导航机制研究”(12&ZD222)。

摘　　要：【目的/意义】探讨搜索引擎结果界面可导航性对搜索体验的影响及其作用机制。【方法/过程】从信息觅寻视角把可导航性划分为链接清晰性、结构清晰性和目标识别性三个维度,以此提出可导航性和搜索体验之间的研究假说并构建了理论模型。采用2×2×2组间设计实验分析搜索引擎结果界面可导航性对搜索体验的影响及其作用机制。【结果/结论】搜索引擎结果界面可导航性影响搜索体验,高水平的结构清晰性和目标识别性为用户带来更佳的搜索体验;结构清晰性和目标识别性正向影响感知可导航性,感知可导航性通过可用性对用户态度产生积极效应。【创新/局限】从可导航性理论角度考察了搜索引擎结果页面对搜索体验的影响及其作用机制,对搜索引擎结果页面优化具有启示意义。受限于实验条件,未来研究应继续深入探讨页面要素对搜索体验的影响。【Purpose/significance】This paper study the effect and influence mechanism of the navigability of search engine result page(SERP)on search experience.【Method/process】From the perspective of Information Foraging,the present paper proposes that navigability be conceptually examined along three dimensions,namely,clarity of link,clarity of structure and legibility of target.Hypotheses and theoretical research model of the navigability and search experience are proposed.A 2×2×2 factorial between subjects experiment was conducted to examine distinct contributions of these dimensions to perceptions of search experience.【Result/conclusion】The results showed that significant effects for clarity of structure and legibility of target on search experience.They were shown to be a significant predictor of perceived navigability,while usability was the intermediate variable between perceived navigability and attitudes of user.【Innovation/limitation】The present paper investigates the effect and influence mechanism of the navigability of SERP on search experience from the perspective of navigable theory,it is of great significance to the optimization of SERP.Limited by experimental conditions,future research should continue to explore the effect of SERP elements on search experience.

关 键 词：搜索引擎 搜索引擎结果界面 SERP 可导航性 搜索体验 

分 类 号：G254[文化科学—图书馆学]