基于用户信息行为的新媒体社交平台信息茧房现象及其破茧策略研究——以非遗短视频传播为例  

Information Cocoons Phenomenon of New Media Social Platforms Based on User Information Behavior and the Cocoons Breaking Strategy——Taking Intangible Cultural Heritage Short Video Communication as an Example

作　　者：翟姗姗[1] 胡畔 吴璇 孙雪莹 ZHAI Shan-shan;HU Pan;WU Xuan;SUN Xue-ying(Department of Information Management,Central China Normal University,Wuhan 430079,China)

机构地区：[1]华中师范大学信息管理学院,湖北武汉430079

出　　处：《情报科学》2021年第10期118-125,共8页Information Science

基　　金：国家社科基金一般项目“数字人文视域下非遗知识图谱自动构建与长期演进研究”(20BTQ071);华中师范大学研究生教育创新资助项目“融合表示学习与用户画像的在线健康社区虚假信息甄别研究”(2020CXZZ121)。

摘　　要：【目的/意义】从新媒体社交平台中用户行为角度分析造成"信息茧房"的影响因素,探究突破特定内容领域"信息茧房"困境、提升信息传播力的策略。【方法/过程】本文构建了新媒体社交平台中"信息茧房"现象影响因素模型,运用相关分析与回归分析定量化检验新媒体社交平台中"信息茧房"现象产生的多重影响因素,在此基础上提出突破茧房提高非遗短视频传播力的策略。【结果/结论】选择性接触行为、信息偶遇和主观规范直接正向影响"信息茧房"感知和"信息茧房"突破意愿;使用时间、使用频率、单次使用时长和关注人数间接正向影响"信息茧房"感知和"信息茧房"突破意愿。【创新/局限】本文借助于抖音APP为实证平台,融合新媒体社交平台结构属性与资源内容属性双重特征,针对特定内容领域的信息茧房现象探索影响因素的形成动力与信息传播规律。【Purpose/significance】Analyze the influencing factors of the"information cocoons"from the perspective of user behavior in the new media social platform,and explore the strategies to break through the"information cocoons"in specific content areas and enhance information dissemination.【Method/process】By analyzing the impact of user behaviors in new media social platforms on the phenomenon of"information cocoons",with the help of Tiktok as an empirical platform,intangible cultural heritage short videos as application scenarios,and using correlation analysis and regression analysis,the influencing factors of the"information cocoons"phenomenon were verified,and the multiple influencing factors of the"information cocoons"phenomenon in new media social platforms were discovered by quantitative methods.On this basis,the strategy of breaking through the cocoons to improve the dissemination of intangible cultural heritage short videos was proposed.【Result/conclusion】Selective contact behavior,information encounters,and subjective norms directly and positively affect the perception of"information cocoons"and the willingness to break through"information cocoons";frequency of use,single use time,and number of followers indirectly positively affect the perception of the"information cocoons"and the willingness to break through the"information cocoons".【Innovation/limitation】With Tiktok as an empirical platform,this paper integrates the dual characteristics of structural attributes of new media social platforms and resource content attributes,and explores the formation motivation of influencing factors and rules of information transmission for the information cocoon room phenomenon in specific content fields.

关 键 词：信息茧房 新媒体社交平台 非遗短视频 用户行为 信息获取行为 

分 类 号：G252.0[文化科学—图书馆学]