考虑供应商技术截断的“主-供”合作机制演化博弈分析  

Evolutionary game analysis of “main manufacturer-supplier” collaboration mechanism considering supplier’s technology truncation

作　　者：张明[1] 朱建军[1] 王翯华[2] ZHANG Ming;ZHU Jian-jun;WANG He-hua(College of Economics and Management,Nanjing University of Aeronautics and Astronautics,Nanjing 211106,China;School of Business,Jinling Institute of Technology,Nanjing 211169,China)

机构地区：[1]南京航空航天大学经济与管理学院,南京211106 [2]金陵科技学院商学院,南京211169

出　　处：《控制与决策》2021年第10期2547-2552,共6页Control and Decision

基　　金：国家自然科学基金项目(71171112,71502073)。

摘　　要：研究主制造商-供应商模式(简称"主-供"模式)下复杂产品协同研制中的合作机制问题.根据主制造商的协同研制态度和供应商对技术截断的意向,基于前景理论刻画不同策略选择条件下供应商和主制造商的感知支付矩阵,探究双方的行为决策演化过程.结果分析表明,由于对复杂产品研制认知的复杂性和不确定性,主制造商和供应商往往低估复杂产品的最终产品收益和高估经济风险,导致供应商在与主制造商战略合作中很难实现关键技术截断.通过演化影响因素仿真分析可知:主制造商的合作态度受最终产品的感知利益、感知经济风险以及利益分配系数影响,受供应商技术截断的偏好程度影响较小;供应商技术截断的偏好程度受风险分配系数影响.这些结果对促进"主-供"协同合作机制的顺利推进提供了合理有价值的管理启示.This paper studies the collaboration mechanism in the “main manufacturer-supplier”mode in the collaborative research and development(R&D) of complex products. According to the collaborative R&D attitude of the main manufacturer and the degree of the supplier’s truncation to technology, we describe the perceived payment matrix of the main manufacturer and the supplier under different strategy selection conditions based on the prospect theory, and thus explore the behavior decision evolutionary process of both players. The results show that the main manufacturer and the supplier tend to underestimate the income and overestimate the financial risk of the complex products, due to the complexity and uncertainty of their cognitions of complex product R&D process. Thus, it is difficult for the supplier to achieve complete truncation to technology in the collaboration with the main manufacturer. Through the simulation analysis of evolutionary impact factors, we can see that the main manufacturer’s collaboration attitude is affected by the perceived income, perceived financial risk, and income distribution coefficient of the final product, but less by the degree of technology truncation of the supplier. The degree of technology truncation of the supplier is affected by the risk distribution coefficient. These results provide a reasonable and valuable management implications for promoting the smooth progress of the “main manufacturer-supplier”collaboration mechanism.

关 键 词：“主-供”模式 协同研制 感知支付 技术截断 前景理论 演化博弈 

分 类 号：F224.32[经济管理—国民经济]