黄梅戏语义要素在文化创意设计中的应用研究  

RESEARCH ON THE APPLICATION OF HUANGMEI OPERA SEMANTEME ELEMENT IN CULTURAL AND CREATIVE DESIGN

作　　者：罗润航 束晓永[1] 李呈祥 LUO RUNHANG;SHU XIAOYONG;LI CHENGXIANG

机构地区：[1]合肥工业大学建筑与艺术学院

出　　处：《设计》2021年第21期12-15,共4页Design

基　　金：文旅融合背景下安徽旅游文创产品开发策略研究(18DY03)。

摘　　要：黄梅戏艺术与文化创意设计相结合,拓展传统黄梅艺术的应用场景和发展空间。用实地调研法和文献资料法研究黄梅戏文化创意设计现状,挖掘探究黄梅戏曲元素,研究相关文化创意设计案例,分析黄梅戏元素在设计中的可创造性。总结归纳出黄梅戏文化创意设计元素萃取方法和设计策略引导,并以黄梅戏《打豆腐》中王小六和小六妻子的形象IP塑造和衍生设计作为设计实践。该文章对于黄梅戏文化创意设计研发有较大的借鉴意义。In order to combine the art of Huangmei Opera with cultural creative design and promote the development of the art of Huangmei Opera.Field investigation and literature review were used to study the current situation of cultural creative design of Huangmei Opera.This paper excavated the elements of Huangmei opera,analyzed its creativity in design and studied relevant cultural creative design cases.It summarizes the extraction method and design strategy guidance of cultural creative design elements of Huangmei Opera.In addition,it takes the IP image shaping and derivative design of Wang Xiaolu and his wife in the Huangmei opera“Make Tufo”as the design practices.This study is of great reference significance for the cultural creative design and development of Huangmei Opera.

关 键 词：黄梅戏 文化创意设计 元素萃取 设计策略 IP形象 

分 类 号：J[艺术]