滑雪旅游资源开发:禀赋指标、模式与优化路径研究  

Development of Skiing Tourism Resources:Research on Endowment Index,Model and Optimization Paths

作　　者：孙大海 韩平[1] SUN Dahai;HAN Ping(Harbin University of Commerce,Harbin 150028,China;Harbin Sport University,Harbin 150008,China.)

机构地区：[1]哈尔滨商业大学,黑龙江哈尔滨150028 [2]哈尔滨体育学院,黑龙江哈尔滨150008

出　　处：《中国体育科技》2021年第11期14-19,共6页China Sport Science and Technology

基　　金：国家社会科学基金项目(20BTY065);黑龙江省哲学社会科学研究规划项目(20TYB070);黑龙江省教育厅基本科研业务费项目(2020KYYWFFC015);哈尔滨商业大学研究生创新科研资金项目(YJSCX2019553HSD)。

摘　　要：通过实地调查与专家访谈等研究方法对滑雪旅游资源开发的内涵特征、禀赋指标、开发模式及优化路径进行判断。研究表明:滑雪旅游资源是人们在旅游需求中依托各种自然、景观、文化及设备设施等要素而形成的资源融合体;开发特征显现出对滑雪者的吸引力、与自然环境的密切性、价值形成的多元性及开发途径的广泛性;滑雪旅游资源禀赋指标包括雪场资源条件、区域资源条件和环境资源条件3个层面的11个二级指标;可以通过区域一体化开发、雪场连锁运营和打造特色品牌模式进行具体开发;开发过程则应通过综合判断区域滑雪旅游资源禀赋,重视滑雪旅游资源与自然环境融合力,细分滑雪旅游市场消费需求和整合滑雪旅游相关政策措施的路径进行优化。Through field investigation and expert interview,the connotation characteristics,en‐dowment index,development model and optimization path of skiing tourism resources develop‐ment are judged.The results show that:Skiing tourism resources are the integration of resources formed by people relying on a variety of natural,landscape,cultural,equipment and facilities and other elements in tourism demand;the development characteristics show the attraction to skiers,the closeness to the natural environment,the diversity of value formation and the exten‐siveness of development approaches;skiing tourism resource endowment indicators include 11 secondary indexes at the three levels of the ski resort resource conditions,regional resource con‐ditions and environmental resource conditions;specific development could be carried out through regional integration development,ski resort chain operation and making characteristic brand mode;the development process should comprehensively judge the regional ski tourism re‐source endowment and pay attention to the integration of ski tourism resources and natural envi‐ronment and subdivide ski tourism market consumption demand and integrate ski tourism which related policies and measures to optimize the path.

关 键 词：滑雪旅游资源 禀赋指标 开发模式 优化路径 

分 类 号：G80-05[文化科学—运动人体科学]