巢状市场视角下小农户参与订单农业的实现路径研究  

Research on the Realization Path of Small Farmers’Participation in Order Agriculture from the Perspective of Nested Market

作　　者：张秀莉 段盼云 郑菲菲[1] 雷国铨[1] Zhang Xiuli;Duan Panyun;Zheng Feifei;Lei Guoquan(Anxi College of Tea Science,Fujian Agriculture and Forestry University,Quanzhou 362400,Fujian)

机构地区：[1]福建农林大学安溪茶学院,福建泉州362400

出　　处：《农业展望》2021年第8期105-112,共8页Agricultural Outlook

基　　金：农业农村部资助项目“福建省安溪县现代农业产业园建设”(KMD18003A);福建省财政厅资助项目“基于乡村振兴的‘一懂两爱’产业人才培养”;福建省创新战略研究计划项目“福建特色农产品病虫害‘统防统治’实现机制研究”(2020R0036);安溪县科技项目“茶业家庭农场对农业社会服务需求研究”(N[2017]0026);安溪县科技项目“福建省茶产业与区域经济的耦合协调度研究”;安溪县科技项目“福建省茶业农民合作社内部信任机制研究”;安溪县科技项目“乡村振兴视域下村干部胜任力研究”;安溪县科技项目“安溪茶园统防统治有效推广模式研究”;福建农林大学科技创新专项基金项目“小农户特色农产品病虫害防治行为逻辑与实证”(CXZX2020128B);福建农林大学科技发展基金项目“茶旅融合对福建茶产业发展的影响和发展机制”(121/KHF180004)。

摘　　要：农业市场中"食品帝国"通过控制农业产业链而拥有生产定价权与消费定价权,农户日益丧失主体地位。因此,应该构建一种消费者与生产者直接对接的稳定的交易模式,减少交易环节,提高农民农业收入,恢复农民主体地位。中国人多地少的资源禀赋条件、复杂多变的自然地理环境以及家庭联产承包责任制决定了小农户将会长期存在。实现农业现代化就必须尊重家庭经营下小农户生产的特点,通过分析巢状市场视角下小农户参与订单农业的可行性以及小农户、巢状市场、订单农业三者的特点及相互作用关系,提出在巢状市场框架内构建小农户参与的订单农业模式的实现路径和运行机制,以解决小农户发展困境、消费者与农户之间信息不通、信任机制缺失等问题,更好地发挥农业农村的多功能性,促进农民增收,助力脱贫攻坚,实现农业现代化。In the agricultural market,’Food Empire’has the right of production pricing and consumption pricing by controlling the agricultural industrial chain,and farmers are losing their dominant position day by day.Therefore,it is necessary to construct a stable trading mode of direct connection between consumers and producers,reducing trading links,improving farmers’agricultural income,and restore farmers’dominant position.China’s resource endowment conditions,complex and changeable natural geographical environment and household contract responsibility system determine that small farmers will exist for a long time.Realizing of agricultural modernization must respect the characteristics of small farmers under the production of household operation,through the analysis of nests under the market perspective the feasibility of small farmers to participate in the order agriculture and small farmers,the nests of the market and order agriculture characteristics and interaction relations,the nests within the framework of market orders for small farmers to participate in the agricultural mode of realization and running mechanism were put forward.In order to solve the development difficulties of small farmers,the lack of information between consumers and farmers,the lack of trust mechanism and other problems,better play the versatility of agriculture and rural areas,promote the increase of farmers’income,help the fight against poverty,and achieve agricultural modernization.

关 键 词：巢状市场 小农户 订单农业 产消对接 现代农业 

分 类 号：F323[经济管理—产业经济]