互联网经济发展对饲料企业发展新思路探析  

Analysis on the new ideas of feed enterprise development from the development of Internet economy

作　　者：张乔娜[1] 赖熹姬 ZHANG Qiaona;LAI Xiji(Nanchang municipal Party School of CPC,Nanchang,Jiangxi Province 330031,China)

机构地区：[1]中共南昌市委党校,江西南昌330031

出　　处：《中国饲料》2021年第20期143-145,共3页China Feed

基　　金：2019年度江西省委党校(行政学院)年度社科规划青年课题(19QN01)。

摘　　要：互联网经济的飞速发展对传统行业造成较大冲击,但互联网发展对传统产业而言既是威胁又是机遇,如何能抓住互联网发展前景,为饲料企业发展提供新思路是本文的主要研究目的。本文从互联网营销概念入手,对目前互联网经济下饲料产业发展现状和出现问题进行分析,并从搭建互联网平台、优化互联网营销服务、打造智能化饲料产业生产和创新互联网营销机制等方面提出了饲料企业发展的新思路,旨在促进互联网经济下饲料企业又好又快的发展。The rapid development of Internet economy has caused great impact on traditional industries,but the development of Internet is both a threat and an opportunity for traditional industries.How to grasp the prospect of Internet development and provide new ideas for the development of feed enterprises is the main purpose of this paper.This paper starts with the concept of Internet marketing,analyzes the current situation and problems of feed industry under the Internet economy,and puts forward new ideas on the development of feed enterprises from the aspects of Building Internet platform,optimizing Internet marketing service,building intelligent feed industry production and innovating Internet marketing mechanism,The purpose is to promote the good and fast development of feed enterprises in the Internet economy.

关 键 词：互联网经济 饲料企业 互联网营销 

分 类 号：F3[经济管理—产业经济]