互联网家政O2O初创企业商业模式研究  

Research on the Business Model of O2O Internet Homemaking Startups

作　　者：殷建玲[1] 沈小桃 YIN Jianling;SHEN Xiaotao

机构地区：[1]广州华商职业学院财金学院,广东增城511300 [2]广州市高速公路有限公司财务部,广东广州510290

出　　处：《商业经济》2021年第12期154-156,共3页Business & Economy

基　　金：2019年度“科教研励志计划”校级项目(kjy2019009)。

摘　　要：商业模式是一把“双刃剑”,良好的商业模式可以创造企业价值。以E互联网家公司为例,分析其商业模式及在利润对象、利润来源、利润措施等方面存在的问题,并提出商业模式改进方案:拓展企业用户,扩大利润对象;满足用户更多的需求,增加利润来源;拓宽营销渠道,提高营销推广能力。改进方案扩大了E公司的利润对象,增加了利润来源及营销渠道,提高了企业营销能力,使E公司的利润对象、利润来源、利润措施发生转变,从而使其商业模式随之转变。Business model is a double-edged sword,a good business model can create enterprise value.Taking E Internet as an example,the study analyzes the problems in its business model and profit object,profit source and profit measures,and puts forward improvement plans for its business model.The enterprises should expand enterprise users and expand profit object,meet more needs of users and increase profit sources,broaden marketing channels and improve marketing promotion ability.The improvement plan expands E company's profit object,increases profit source and marketing channel,improves enterprise marketing ability,changes the profit object,profit source and profit measure,and changes its business model accordingly.

关 键 词：互联网家政 O2O企业 商业模式 

分 类 号：F719[经济管理—产业经济]