科普阅读促进科普创作的路径探讨——基于科普期刊荐读栏目的分析  

Popular Science Writing Enhancement Through Journal Reading:Based on the Design of the Feature Columns of Popular Science Reading Recommendation

作　　者：黄倩红 张志敏[1] Huang Qianhong;Zhang Zhimin(China Research Institute for Science Popularization,Beijing 100081)

机构地区：[1]中国科普研究所,北京100081

出　　处：《科普创作评论》2021年第3期27-35,共9页Science Writing Review

摘　　要：科普期刊是科普作品荐读推广的重要阵地。文章探讨期刊科普荐读在激发创作动力、培育创作增长点、引导创作方向调整等方面对科普创作发展空间培育的重要价值,结合中外典型科普期刊科普荐读主要策略的分析,提出打造标识性荐读栏目、选择人群细分属性图书、加强评论、推进荐读活动与阅读榜单设置、融媒体传播等以科普期刊为阵地深化开展科普阅读推广、促进科普创作的相关建议。Popular science journals are crucial grounds for the recommendation and popularization of popular science works.This paper analyzes the importance value of reading recommendation in popular science journals in promoting popular science writing,as it helps to enhance creativity,cultivate new topics and steer creative direction.Combined with the analysis of the main strategies of popular science reading recommendation in typical popular science journals at home and abroad,this paper puts forward advice on the improvement of reading promotion practices and popular science writing promotion on the platform of popular science journals.Suggestions include creating iconic reading recommendation columns,selecting books catering for specific groups,strengthening recommendation with reviews,promoting reading recommendation activities and establishing reading lists,and implementing media convergence communication.

关 键 词：科普期刊 科普阅读推广 科普创作 路径 

分 类 号：N4[自然科学总论]