生鲜及特色农产品冷链物流SWOT分析  

SWOT Analysis of Cold Chain Logistics of Fresh and Characteristic Agricultural Products

作　　者：张润卓[1] Zhang Runzhuo(Liaoning Economic Vocational and Technical College,Shenyang 110122)

机构地区：[1]辽宁经济职业技术学院,辽宁沈阳110122

出　　处：《中阿科技论坛（中英文）》2021年第11期49-52,共4页China-Arab States Science and Technology Forum

基　　金：辽宁省教育厅2021年度高等学校基本科研项目“基于冷链物流的绿色包装解决方案研究”(LJKR0634)阶段研究成果。

摘　　要：近年来,随着我国农产品行业的飞速发展和国民对食品质量要求的日益提高,市场对农产品冷链物流的需求也越来越大。本文从冷链式农产品物流发展现状出发,利用SWOT分析了当前国际形势下生鲜食品农业和中国特色生鲜农产品市场冷链物流产业发展的优劣势,并根据分析结果提出了改进对策。In recent years,with the booming of agricultural product industry in China and the increasing requirements for food quality,the market demand is also on the rise.Starting from the development status of cold chain agricultural products logistics,this paper uses SWOT to analyze the advantages and disadvantages of the cold chain logistics industry development of fresh food agriculture and fresh agricultural products market with Chinese characteristics under the current international situation,and proposes improvement countermeasures according to the analysis results.

关 键 词：冷链物流 SWOT分析 生鲜及特色农产品 

分 类 号：F326.6[经济管理—产业经济]