基于SWOT分析的高校菜鸟驿站服务质量提升问题研究  

Research on the Service Quality Improvement of Cainiao Stations in Colleges and Universities Based on SWOT Analysis

作　　者：于涛 王智泓[1] Yu Tao;Wang Zhihong(Liaoning University of International Business and Economics,Dalian 116052)

机构地区：[1]辽宁对外经贸学院,辽宁大连116052

出　　处：《中阿科技论坛（中英文）》2021年第11期108-110,共3页China-Arab States Science and Technology Forum

基　　金：2020年省级大学生创新创业训练计划项目“校园物流综合服务中心智能化提升研究与实践”(S202010841002X);国家邮政局第三批全国邮政行业人才培养基地。

摘　　要：菜鸟驿站作为面向社区的物流平台,其多元化服务为高校师购物提供了不少便利。针对当前驿站存在的问题,文章以辽宁对外经贸学院为例,提出了增强员工素质、引进先进设备、实现多元化发展等促进服务质量提升的对策,以期为高校菜鸟驿站的长远发展提供参考。As a community-oriented logistics platform,Cainiao Inn provides a lot of convenience for college teachers to shop with its diversified services.In response to the current problems in the post,the article takes Liaoning Institute of International Economics and Trade as an example,and puts forward countermeasures to improve the quality of service,such as enhancing the quality of employees,introducing advanced equipment,and realizing diversified development,in order to provide reference for the long-term development of the college rookie post.

关 键 词：高校菜鸟驿站 服务质量 SWOT分析 

分 类 号：F259.2[经济管理—国民经济]