“非遗”文化传播的质感和温度--文化基因的萃取与创新传播设计  

The Texture and Temperature of"Intangible Cultural Heritage"Cultural Communication,The Extraction of Cultural Genes and Creative Communication Design

作　　者：王洪亮 Wang Hongliang(Communication University of China,Beijing 100024,China)

机构地区：[1]中国传媒大学,北京100024

出　　处：《艺术与设计（理论版）》2021年第11期26-28,共3页Art and Design

摘　　要：借助现代传播设计方法萃取“非遗”文化基因,从媒体和传播设计的更多维度去创新“非遗”文化的传承与传播形式,挖掘“非遗”品牌故事达成有机活态传承,还民俗于日常审美,让“非遗”文化传播更具质感和温度。With the help of modern communication design methods to extract the cultural genes of Intangible Cultural Heritage(ICH),from more dimensions of media and communication design to innovate the inheritance and communication form of ICH's culture,and to explore the brand stories of"intangible heritage"to achieve an organic and living inheritance.Returning folk-custom to daily aesthetics,making the spread of ICH more textured and warm.

关 键 词：“非遗” 文化基因 传播设计 日常审美 

分 类 号：G05[文化科学] TB472[一般工业技术—工业设计]