“非遗”视阈下太极拳新媒体传播的现实困境与策略研究  

On the Realistic Predicament and Strategy of Taijiquan Spread in New Media from the Perspective of Intangible Cultural Heritage

作　　者：彭蕾芳 刘昀[1] Peng Leifang;Liu Yun(College of Physical Education and Health,Guangxi Normal University,Guilin Guangxi 541006,China)

机构地区：[1]广西师范大学体育与健康学院,广西桂林541006

出　　处：《武术研究》2021年第11期47-49,共3页Wushu Studies

摘　　要：文章通过文献资料法从非物质文化遗产的视角对太极拳在新媒体的传播现状进行研究,研究发现新媒体发展态势较好,将成为太极拳传播的重要途经和平台,新媒体视频行业发展迅速,应积极顺应时代潮流,把握文化传播短视频的发展优势创新太极拳传播形式,利用平台联动特点拓展传播范围,实现太极拳传统纪录片到网络纪录片的转型,助力太极拳在传播中传承,在传承中传播。This paper studies the current situation of Taijiquan spread in the new media from the perspective of intangible cultural heritage,and finds that the new media has a good development trend and will become an important channel and platform for Taijiquan spread,with the rapid development of the new media video industry,we should actively follow the trend of the times,grasp the advantages of the development of cultural communication short video,innovate the forms of Taijiquan communication,and make use of the characteristics of platform linkage to expand the scope of communication,to realize the transformation from the traditional documentary to the network documentary,to help the spread of Taijiquan in the inheritance,in the inheritance of dissemination.

关 键 词：非物质文化遗产 太极拳 新媒体传播 

分 类 号：G85[文化科学—民族体育]